Allen Iverson is often cited as the most stylish player to ever lace ‘em up in the NBA. But as trendsetting as he was on the court with his signature cornrows, headbands, shooting sleeves, and tattoos, his personal brand of style was perhaps even more influential off it. This dichotomy is personified in his signature line with Reebok, which has been going strong for more than 25 years.

His first model, the Question, hit the scene in 1996 to immediate fanfare. It perfectly encapsulated the essence of the then-rookie’s burgeoning game – flashy on the exterior, but with all the technical prowess to perform at the highest level.

It launched in two initial colorways, a “Red Toe” version and a “Blue Toe” variant. The latter colorway was on the feet of A.I. when he famously crossed Michael Jordan, and it’s set to rerelease in the near future.

This take on the Reebok Question Mid “Blue Toe” stays true to the OG with tumbled leather uppers done in white, which come accented with pearlized blue-leather hits at the toeboxes and heel panels. From there, Reebok’s Vector logo is stitched into the side panels and open-celled mesh tongues.

One of the fan-favorite features of the model is the ghille lacing system with TPU lace loops. The lateral side of the loops spell “Reebok,” while the medial sides come covered in small Vector logos.

Down below, chunky foam midsoles house Reebok’s proprietary Hexalite cushioning in the forefoot and heels. This honeycomb-patterned technology is done in blue to play off the upper. Icy, semitranslucent rubber outsoles cap the entire colorway off.

Want a pair? Head over to DTLR.com or your nearest DTLR location on August 19^th.

The Air Jordan 3 is a historically significant sneaker for many reasons, one of which being that it’s the model that made Michael Jordan continue his partnership with Nike. As the story goes, after the Air Jordan 2’s underwhelming reception, Nike enlisted sneaker-designer Tinker Hatfield to craft a silhouette that was tailored to Jordan’s exact specifications. In 1988, the brand released the Hatfield-designed Air Jordan 3, which came in four colorways: “White Cement,” “Black Cement,” “True Blue,” and “Fire Red.”

The original “Fire Red” colorway of the model has been rereleased twice since its initial launch – first in 2007 and later in 2013 – but never like this. This month, the Air Jordan 3 “Fire Red” is set to return in OG form, “Nike Air”–branding and all.
This upcoming retro stays true to the original release with tumbled leather uppers done in white. From there, “Cement Grey” elephant-print overlays appear at the toeboxes and heel panels. And, as previously mentioned, the heels come bearing “Nike Air” branding done in the titular “Fire Red” tone.

Additional “Fire Red” hits include the tongue’s embroidered Jumpman logos, the lowermost and uppermost eyelets, and perforated leather ankle-collar panels. The hot-red hue also covers majority of the foam midsole, while rubber outsoles are done in familiar “Cement Grey.”

Looking to get your hands on this piece of Jordan Brand history? The Air Jordan 3 “Fire Red” will be available on DTLR.com and DTLR stores on September 10th in full-family sizing.

‘90s hoops heads have long awaited the return of the original “Orlando” Nike Air Max Penny 1. The Magic-themed colorway was initially launched in 1995 – one year after Penny Hardaway’s inaugural season in the Association – and last hit shelves in 2011.

Luckily, fans of the model won’t have to wait much longer, as it is set to return soon in all its OG glory.

In terms of materials, the sneaker utilizes black nubuck, which covers the majority of the upper. It is adorned with contrast stitching and Hardaway’s signature “1 Cent” logo at the heels.

The foam midsoles are done in a split black-and-white fashion, with the latter color creeping up onto the lateral side panel. A patterned jewel-Swoosh done in “Varsity Royal” is laid atop the white foam for added contrast. The black portion of the midsole is visible on the medial side of the shoe, as well as on the heels, where it envelops a visible Max Air unit.

Additional details include a ghillie lacing system, inverted Swoosh embroidery at the tongues, and striped heel and tongue tabs.

The Nike Air Max Penny 1 “Orlando” will be available at select DTLR stores only on August 11^th for a retail price of $170.

The Boston Celtics are one of the National Basketball Association’s most storied franchises. In their more than 70-year history, the team from Beantown has claimed 17 NBA Championships, which leaves them tied with the Los Angeles Lakers for the most titles ever won by a franchise.

This past season, the team had a chance to secure their 18^th Larry O’Brien Trophy. However, their efforts were thwarted by a seasoned Golden State Warriors team who shelved the C’s championship aspirations in 6 games.

That’s obviously not how the franchise wanted their season to end. But if it’s any consolation, there’s a new Nike Dunk coming that celebrates the team from Boston – they did win the Eastern Conference Finals, after all.

Set to land in grade-school sizing, the forthcoming Nike Dunk High “Celtics” dons the club’s classic green-and-white color scheme. The base is done in crisp white leather, with green leather overlaid at the forefoot, eyestays, and heels. The two-toned base is then offset by black Swoosh overlays, tongues, and laces.

The colorway is finished with midsoles made of white rubber, capped off by green rubber outsoles which are speckled with recycled Nike Grind.

The Nike Dunk Low “Celtics” will be available in-stores and online at DTLR.com July 7^th in grade-school sizing. Retail is set at $100.

A star-studded event for the 2020 NBA All-Star Weekend. Sponsored by classic denim brand, Levi's.

What a night to remember as we celebrated Miami Heat's Kendrick Nunn and the excitement of the NBA All-Star Weekend for an intimate gathering in Chicago, Illinois. The event took place at Gibson Italia where our illustrious attendees were greeted with first-class treatment, exquisite foods, top-notch drinks, and an overall warm atmosphere-- while overlooking the Chicago River and city skyline.

Some notable guests were Natalie Nunn from Bad Girls Club, rappers and Chicago natives, Lil Reese and Rarri, and many more. The vibe was like no other and the drinks, of course, themed for the occasion. Casamigos accompanied our Levi's sponsorship to make the official drink of the night, "The Nunn Better." To continue in the celebration of a joyous occasion, a special toast was given by DTLR Radio's King Flexxa to highlight Kendrick's success.

The icing on top a perfect night was the presentation of Kendrick's custom Levi's Trucker, personally designed by our DTLR Brand Marketing Manager. Special thanks to the Levi's Tailor Shop customization artist, Adam Curry, for helping along the way. That wasn't the only special treat. Our guests were also gifted with their very own premium Levi's x DTLR trucker jackets!

The perfect nightcap included words of appreciation from Kendrick Nunn, more entertaining comradery, and a lovely farewell to our wonderful guests.

Editor's note: Special thanks to the entire Levi's brand, Gibson Italia, Casamigos, Kendrick Nunn, and the incredible DTLR team. Shop more Levi's here.