HBCU Homecoming is more than a football game, it’s fashion, tailgates, sorority songs, fraternity chants, the vibration of bands, joy, and unity, it’s Fall's biggest event!

Each year DTLR supports students on HBCU campuses through our Annual HBCU College Tour. Our focus is to encourage, educate and engage with students during their education journey. We visit HBCU campuses with intention and execution fueled by our community motto “Dare To Live Right”. This year, we will return to the following campuses with an elevated cultural college experience.

Tour Dates

Artists Performing

Who Got Da Juice?

CALLING ALL UNSIGNED ARTISTS!!

Think you have what it takes?

Submit your music for a chance to when the Who Got Da Juice? Talent Search. DTLR is discovering new talent in select communities and giving them a push to generate exposure and more opportunities. Music is a part of our DNA and DTLR Radio provides a platform designed to discover and celebrate new artists. Our goal is to support the artistic work and creativity of emerging artists.

HERE’S HOW IT WORKS:

• Follow Us @DTLRLifestyle

• Submit your music to [email protected]

• 40 artists will be chosen during the tour to perform at select DTLR HBCU Tour Stop

• Three (3) Grand Prize winners will be selected at the end of the tour

• All winners will compete for a chance at the top three (3) grand prizes

Get ready to meet us on the road!

DTLR Radio

DTLR Radio is one of the largest online radio stations in the nation. Launched in 2013, DTLR radio plays in over 250 DTLR stores in 19 states and via the DTLR Radio mobile app.

SWAG BAG CONTEST

• Attend one of the HBCU Tour Stops

• Download the DTLR Radio App

• 1st 100 people to download the app will receive a DTLR swag bag

Celebrity Gaming

• Attend one of the DTLR HBCU Tour Stops

• Compete for a chance to play against a celebrity

• Winners will also receive a $250 DTLR Gift Card

DTLR Model Search

ENTER TO WIN A CHANCE TO MODEL FOR DTLR

HERE’S HOW TO ENTER:

• Follow @dtlrlifestyle

• Post a head to toe photo using #DTLRHBCUTour

• Tag @DTLRLifestyle

WHAT HAPPENS NEXT:

• 10 models will be selected to walk the runway at a DTLR HBCU Tour Stop

• 2 Winners will be selected at each tour stop

• Models will be announced every Friday starting October 8th for each tour stop

• Models MUST be enrolled at a scheduled DTLR HBCU Tour Stop

• Prizing Includes: Head-to-Toe product from DTLR

• 2 Grand Prize Winners will become the Face of a DTLR Brand Campaign

• Link HERE to contest Rules

• Link HERE to model waiver

• No purchase is necessary to participate.

• Winners will be selected from PUBLIC IG accounts only.

#DTLRHBCUTOUR

Proud Sponsors

Rolling Loud and Live Nation keep the touring coming with Tripp at Knight Tour.

Trip at Knight is Trippie Redd's fifth studio album and his second project of 2021. He will be kicking off a supporting tour on August 25, 2021, in Minneapolis Minnesota.

Check out all the dates and purchase tickets now over at trippieredd.com

Deeming something to be the “Greatest Day Ever” leaves tall shoes to fill.

Luckily, shoes are Adidas specialty and they delivered in a major way for this year’s annual Greatest Day Ever festival. Filled with summertime fun, carnival rides, and food trucks, the sixth annual festival featured an all-star lineup hip-hop and EDM performers, ranging from Cashmere Cat to City Girls. Highlights of the festival including a lituation with Lil Baby’s set arguably stealing the show. He wasn’t alone though, as the assistance of Offset was a welcomed addition to the star-studded event. Others in attendance included New York resident Joe Budden, and a performance from Pusha T. On a weekend filled with such greatness, the festival may truly be worthy of its “Greatest Day (Weekend) Ever” title and has set anticipation for next year’s event at an all-time high.