DTLR is for the children. That’s why, when we teamed up with New Balance for a shop-exclusive 990v3, we came back with this kid-friendly colorway.

Dubbed the New Balance 990v3 “Wild Style,” this new iteration takes its inspiration from the unbound creativity that kids possess. Open any child’s school notebook and you’re sure to find some wildly imaginative doodles with out-there color combinations. This colorway boasts a palette that resembles those found in crayon boxes and colored-pencil cases – it’s our ode to those priceless pieces of art.

The upper is features a grey mesh base with colorful suede and leather panels laid over top. The side panels and mudguards are done in a “Vibrant Sky” suede, while the heel panels are done in rich “Vibrant Orange” suede. “Electric Red” leather overlays are placed at the toeboxes as well as the side panels, bordering the “Vibrant Yellow” “N” logo overlays.

That same yellow tone also informs the laces, which cover padded-mesh tongues done in “Vibrant Spring Green.” The color also appears on the sneaker’s leather heel panel. The uppermost eyestays and perforated leather heel panels are done in soft pink to compliment the “Vibrant Sky” hits, while a “Vibrant Violet” hue colors the sockliners and side-panel suede overlays.

Moving towards the sole, you’ll find foam midsoles that are blocked with the upper’s three most prominent colors. The release is complete with rubber outsoles done in two different shades of purple.

The New Balance 990v3 “Wild Style” will be available at DTLR.com and DTLR stores in grade-school, pre-school, and infant sizes.

In 2006, BET decided to honor Black women in the lady inspired award show, “Black Girls Rock!”. In 2011, Beyoncé released a women empowerment record turned Summer anthem, “Run the World (Girls)”. These are just a couple of the many groundbreaking hit records, award ceremonies, and now major sneaker release exclusively for made and intended for girls. Obviously, Retro 4 had exclusives for mostly Men’s sizes due to the originator Michael Jordan. The trickle-down effect of sizes was put in place equally, but the colorways weren’t distributed the same. Yes, unisex colorways helped while you’re a kid to have the sneaker. However, girls want styles and colors that express them specifically too. Before basketball became an international phenomenon, it was assumed that girls didn’t play basketball (like Love & Basketball wasn’t back in 2000). Even though the WNBA was founded back in 1996, the league recently began to have a resurgence due to stellar play, profound solitude on social issues, NBA support, and of course the die-hard fans.

Eventually, athletes, actors, musicians, artists, and designers started making silhouettes with females in mind. Maya Moore, Asia Durr, Kia Nurse, and Aleali May is the breath of fresh air that is establishing the female sector of Brand Jordan. From the unisex AJ1 “Shadow Satin” to the female sized AWOK Vogue AJ1 & AJ4 SE, there has been recent inclusion and proper representation. The Retro Air Jordan 4 “Lemon Venom” is a sweet sample of what today’s girl has to look forward to in the future for female sneakers. Little ladies in sizes toddler, little kids, and kids will be able to enjoy this flavorful treat. Buzzing in citrus goodness, Lemon Venom Yellow lights up the curvy vinyl mudguard, triangular elastic band, and tongue logo square. Pink Blast has exploded on the heel notch, exterior wings, and classic mesh netting throughout the upper. Jumpman is leaping in neon delight respectively on the tongue logo and bottom sole. The rest of the shoe is pristine white to finish the Summer off fresh & clean.

The Air Jordan 4 ‘Lemon Venom’ drops 08.14.2020 in-stores and online at DTLR.com.

Your shoe size used to determine what kind of heat was designed for you to wear. Since the sneaker industry has been predominantly driven by adult male consumers, most brands followed the trend of making shoes with men in mind-- making it perfect sense to try and imitate your favorite NBA player on the court. While basketball became a universal pastime, people of all ages and gender now yearn to have footwear catered to their audience.

Growing up, kid sizes always got the short end of the stick. Smaller shoes equated to minimal features and secondary fabrics. In recent years, the Air engineered brand Nike started making cool designs for all of the little ones in the world. This decision to spearhead quality rollouts for youngsters built a demand for kids and purchasing parents to enjoy.

Behind the Design & Colorway

Nike developed the ‘Lil Posite One’ collection to add to the Flightposite & Foamposite family. With a history book of profound colorways already made, Nike wrote a new chapter inspired by its predecessor. The Nike Air Foamposite One ‘Weatherman’ colorways had a geographical appeal that is visually striking. Each design used an overview approach to show the pixelated area of precipitation, grassland, heatwave, etc. Lil Posite One instead highlights the “Rainbow Pixel” which is vastly different in the overall layout.

The shimmering white shell is molded with a chrome finish all around the wavy silhouette. Depending on where you look at the tennis shoe, you may see subtle graphics pleasantly pop out of its pristine body (similar to a soap bubble). Light smoke grey on the eyestay, tongue, collar, heel stabilizer, and shoelaces match seamlessly with the indented-grooved rubber outsole. Penny Hardaway logos found on the tongue are in mint condition. Nike swooshes however had a slight altercation to fit the shoe theme. Yes, the Nike Swoosh at the bottom kept its classic black look. Nike’s classic swooshes on the heel notch, mudguard, and padding have some glitches added to the end of the check. This electrifying glitch is synonymous with frequent lightning and thunder that comes with a rainstorm. Last but not least, blue fury, yellow gold, and orange pixels are printed underneath the outsole in rainbow fashion.

The Nike Little Posite One “Rainbow Pixel” is out on 05/02/2020 on www.dtlr.com and at local DTLR locations.