HBCU Homecoming is more than a football game, it’s fashion, tailgates, sorority songs, fraternity chants, the vibration of bands, joy, and unity, it’s Fall's biggest event!

Each year DTLR supports students on HBCU campuses through our Annual HBCU College Tour. Our focus is to encourage, educate and engage with students during their education journey. We visit HBCU campuses with intention and execution fueled by our community motto “Dare To Live Right”. This year, we will return to the following campuses with an elevated cultural college experience.

Tour Dates

Artists Performing

Who Got Da Juice?

CALLING ALL UNSIGNED ARTISTS!!

Think you have what it takes?

Submit your music for a chance to when the Who Got Da Juice? Talent Search. DTLR is discovering new talent in select communities and giving them a push to generate exposure and more opportunities. Music is a part of our DNA and DTLR Radio provides a platform designed to discover and celebrate new artists. Our goal is to support the artistic work and creativity of emerging artists.

HERE’S HOW IT WORKS:

• Follow Us @DTLRLifestyle

• Submit your music to [email protected]

• 40 artists will be chosen during the tour to perform at select DTLR HBCU Tour Stop

• Three (3) Grand Prize winners will be selected at the end of the tour

• All winners will compete for a chance at the top three (3) grand prizes

Get ready to meet us on the road!

DTLR Radio

DTLR Radio is one of the largest online radio stations in the nation. Launched in 2013, DTLR radio plays in over 250 DTLR stores in 19 states and via the DTLR Radio mobile app.

SWAG BAG CONTEST

• Attend one of the HBCU Tour Stops

• Download the DTLR Radio App

• 1st 100 people to download the app will receive a DTLR swag bag

Celebrity Gaming

• Attend one of the DTLR HBCU Tour Stops

• Compete for a chance to play against a celebrity

• Winners will also receive a $250 DTLR Gift Card

DTLR Model Search

ENTER TO WIN A CHANCE TO MODEL FOR DTLR

HERE’S HOW TO ENTER:

• Follow @dtlrlifestyle

• Post a head to toe photo using #DTLRHBCUTour

• Tag @DTLRLifestyle

WHAT HAPPENS NEXT:

• 10 models will be selected to walk the runway at a DTLR HBCU Tour Stop

• 2 Winners will be selected at each tour stop

• Models will be announced every Friday starting October 8th for each tour stop

• Models MUST be enrolled at a scheduled DTLR HBCU Tour Stop

• Prizing Includes: Head-to-Toe product from DTLR

• 2 Grand Prize Winners will become the Face of a DTLR Brand Campaign

• Link HERE to contest Rules

• Link HERE to model waiver

• No purchase is necessary to participate.

• Winners will be selected from PUBLIC IG accounts only.

#DTLRHBCUTOUR

Proud Sponsors

The 2019 HBCU Tour will Create a Unique Experience for Students who Attend the 6-Campus Tour

October 8, 2019 (Baltimore, MD): Premier lifestyle retailer DTLR, Inc. in collaboration with adidas Originals and label partners presents the 6th annual HBCU tour. DTLR and adidas Originals will power the 2019 HBCU tour with a fun boomerang photo booth experience and exclusive tour merchandise for attendees. The 2019 HBCU Tour will also host an exclusive listening session for students featuring unreleased music from label partners’ strong roster of next-generation and current superstars. Students will have the opportunity to rate new unreleased music on a three-stripe rating scale.

“The DTLR HBCU Tour is becoming one of the largest events of its kind. The tour represents our continuous efforts to engage and provide meaningful experiences to students attending Historically Black Colleges and Universities and our target consumer.”

-Shawn Caesar, Executive Vice President of Marketing at DTLR, Inc.

The 2019 HBCU Tour kicked off Saturday, October 5 in Tallahassee, FL at the world-famed Florida A&M University. The tour will also make stops at Morgan State University, Howard University, Virginia State University, Morehouse College, and North Carolina Central University. The 2019 HBCU Tour is FREE to students. Those interested in attending are encouraged to RSVP for the opportunity to receive giveaways, gift cards, and an unforgettable listening experience. Social media interaction is encouraged using the hashtag #DTLRHBCUTOUR. Stay connected with DTLR by following @dtlrvilla on Facebook, Twitter, and Instagram. For event details or to RSVP please visit www.dtlr.com/hbcutour.

The 2019 HBCU Tour Dates:

10/05 FLORIDA A&M UNIVERSITY TALLAHASSEE, FL

10/11 HOWARD UNIVERSITY WASHINGTON, D.C.

10/10 MORGAN STATE UNIVERSITY BALTIMORE, MD

10/19 VIRGINIA STATE UNIVERSITY RICHMOND, VA

10/26 MOREHOUSE COLLEGE ATLANTA, GA

11/9 NORTH CAROLINA CENTRAL UNIVERSITY RALEIGH, NC