https://www.dtlr.com/blogs/the-lifestyle.atom DTLR - The Lifestyle 2024-09-19T13:16:18-04:00 DTLR https://www.dtlr.com/blogs/the-lifestyle/virgil-was-here 2021-08-12T00:00:00-04:00 2022-10-11T14:18:09-04:00 "Virgil Was Here" LaMon Byrams

During a time when 808’s & Heartbreak were played every day on my iPod, I was mesmerized by the new look that Kanye brought to the game. The first time I saw rappers attend fashion shows was when G.O.O.D music invaded Paris. Ye and crew walked with luxury suitcases to match their high-end style that put the fashion world on notice. Living legends like Don C, Jerry Lorenzo, and Farnsworth Bentley were part of the All-Star entourage. As the self-proclaimed Louis Vuitton Don stands in the middle, he is backed by a man who would take Louis Vuitton to all new heights. Heights is an understatement with a humongous rainbow-colored statue spotlighted at Louis Vuitton Men's Spring 2022 lineup in Miami Art Basel Week. After the 20-minute fashion show concluded, the 3-story statue doesn’t compare to how high his paper plane of ideas has flown from the grey skies into countless red hearts. As his funeral concluded, I still feel a continuation vibe immediately after.

Put it in quotes:

Around 8 a.m., I got up to visit a nearby Ikea to grab a few office furniture items. While the aroma of Swedish Meatballs and gravy fills the air, I get a buzz in my sweatpants pocket. My homie freaked out on the phone in search of a welcome mat that had giant quotes on them. He’s been zoning all morning to find the Ikea store that had the sarcastic Off-White mat that simply said “KEEP OFF” which to me is utter genius. Ironic to tell people to keep off the mat that is typically meant to collect all dirt before entering a home. Such irony is felt around the world, which made the brand a cultural logo. I was living under a rock walking into an Ikea with swivel chairs in mind, and not a limited edition collaboration. That’s exactly what it was because a lot of my classmates in college were fond of the movement once I started to pay more attention. The bold approach to art is unmistakably sound on the canvas of culture. I say culture simply by the countless items Virgil's vision inspired me to design and create. Far as creation, there were no fashion rules that got in the way of what needed to be expressed artistically. One time VA said, “I’m not really into style. I’m more into confidence or having something to say.” which is a testament to how thoughtful he was with each release.

Jumped over with Jumpman:

Everybody knows how important MJ is to the hood, let alone to the city of Chicago. Born and raised in Illinois, Virgil’s love for the high-flying basketball player was quite prevalent. Like most fans of Jordans, I’ve often wondered how can some of my favorite sneakers look if they were made today? Virgil’s take on the retro 1 personally took me for a loop. Taking thick Black marker to express the obvious was a sarcastic take I found instantly clever. Putting “AIR” on the outsole where the Air unit is normally placed in a cool reminder. Even the “SHOELACES” printed on the…well…shoelaces is a small detail that sets it apart from a regular pair. Swoosh is purposefully put out of place which causes immediate shock value. Speaking of value, having a Red zip-tie increases the stock due to its exclusivity. Since that pair dropped, it seems like robots have been beating me on every sneakers app. Taking an original and making it into a new class for the next generation is a rare feat most have never been able to do. Living up to an original only opened more doors to unleash further conversations in the form of art through style. Unmatched energy revitalized the iconic brand to appeal to an authentic wave that is concerned with saying something than trying to be something.

The passing of Virgil Abloh was sudden. To be honest, the continuation I spoke of earlier is a feeling of celebration that won’t fade. Throughout his triumphant fight with cancer, he continued to give the world all that he possibly could while here on planet Earth. Now that I think about it, the Off White x Nike “The 50” release is a retrospective way to show the world his many colorways (which normally never see the light of day). While facing adversity on a personal level, he continued to push the envelope further and further. Pushing forward than being pushy is a technique that Virgil mastered at the highest level imaginable. Sculptures, mats, bags, vehicles, luggage, clothing, umbrellas, drawings, sneakers, or any other creation is a distinct representation of who he was and how he saw the world. For the glimpse he was able to showcase to the world, his point of view is forever dope.

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https://www.dtlr.com/blogs/the-lifestyle/puma-x-bmw-motorsport-collection 2020-09-20T00:00:00-04:00 2022-10-11T14:16:04-04:00 PUMA X BMW Motorsport Collection DTLR Team

Racing in style.

PUMA announced their partnership with BMW Motorsport back in 2012, but the collaboration is still going full speed. The global Sportlifestyle brand has become the Official Supplier of team and racewear for all BMW Motorsport racing operations. To better their global sales and distribution, PUMA is licensing BMW inspired merchandise. PUMA, as the driver apparel brand, has a major role in ensuring that global fans will enjoy this collection. No biggie!

Christian Voigt, Senior Head of Global Sports Marketing at PUMA said: “PUMA is delighted to once again be working with BMW Motorsport, following the successes we enjoyed with them through their tenure in Formula One. Their heritage in competitive motorsport and automotive engineering is so impressive, and their global profile derived from this makes them another strong partner for PUMA in motorsport. Through our experience in licensed product development and distribution we are fully confident this will be a successful partnership for both parties, and we hope to grow it in the years to come.”

“From 2012, BMW will be even more active and prominent in motorsport than it has been in recent years. For this reason, securing this partnership with PUMA was a priority for BMW Lifestyle right from the start. – Dr. Thomas Goerdt, Head of Lifestyle Collections

As leading sport lifestyle brand, PUMA boasts a unique wealth of expertise and proficiency in developing and distributing licensed products on a global scale. Bearing in mind the great success they have together in the past, we are looking forward to more from this partnership.

About the apparel

The BMW Motorsport collection features branded life t-shirts, full-zip hoodies, sweatpants and tracksuits. Faster than ever, the PUMA motorsport styles offer authentic branding from all of your top teams… Mercedes AMG, Scuderia Ferrari, Red Bull Racing, and BMW Motorsport. Bonus: PUMA’s Motorsport looks are grandstand AND everyday style-approved (win, win).

Shop the PUMA BMW Motorsport Collection in stores and at Dtlr.com.

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https://www.dtlr.com/blogs/the-lifestyle/puma-emphasizes-unity-with-newest-collection 2020-07-20T00:00:00-04:00 2022-10-11T14:15:34-04:00 PUMA Emphasizes UNITY With Newest Collection LaMon Byrams

The COVID-19 Pandemic in 2020 has literally shut down our lives, and in some cases enabled everyday people from coming together in large numbers. Despite certain physical restrictions and concerns, we have relied on the World Wide Web to stay connected. Similar to music or tasty cuisine, sports & fashion is are universal gems that people across the globe treasure now more than ever. Sports is an activity that neutralizes social intersections with the mutual passion of single/team play. Fashion is a form of self-expression that correlates to your style & mood through particular fabrics and/or text. As we all are a part of the physical form, PUMA is making sure we all are together in a message.

PUMA set aside social differences and focused on peace and love to design the globally anticipated ‘Unity Collection’. This collection allows you to take a blast from the past wearing classic silhouettes while staying present with each vibrant color symbolizing an international stand of unification. The pack celebrates the enriched sports heritage that has been created under the PUMA umbrella. Classics like ‘Ralph Sampson’ and the ‘Future Rider’ are just a few of the silhouettes that have been selected for updated styling.

Clothing has a simplistic elegance to it, choosing to design all of the apparel in solid colors black and white. Strategic in detailing, items have eye-catching pops of color that jump out at your pupils. The colors were hand-picked to represent international flagship around the globe. TFS tracksuits, backpacks, and caps all have vibrant colors to give each garment contrast throughout the designs. Accents and accessories include shimmering gold medal hardware and PUMA printed drawcords for added flare. In continuance of unity, the collection is unisex for everyone to be a part of the movement.

In conjunction with the movement, PUMA commits to donating LEAVE OUT DOLLAR AMOUNT to the U.N. COVID-19 Solidarity Response Fund. While the pandemic is still underway, the fund will support World Health Organizations' global efforts to handle all stages of the COVID-19 pandemic. A small action to support can make a big difference in lives today. This is definitely “A New Collection For a Better Future”.

The PUMA ‘Unity Collection’ is available in-store and online at DTLR.com.

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https://www.dtlr.com/blogs/the-lifestyle/behind-the-design-isaac-lin 2020-03-11T00:00:00-04:00 2022-10-11T14:16:19-04:00 Behind The Design: Isaac Lin Chris Cao

We recently got to sit down with Philadelphia based Artist: Isaac Lin. He's recently released a few tee designs with Nike available: here.

How did you get started becoming an artist?

I really gravitated towards art during high school. I guess it’s during the time when I was going through identity stuff, realizing what being Asian American meant. I felt like I really wanted to do something more with my life that was fulfilling. Seeing my parents work a 9-5 every day made me realize I wanted to do Art. I really had to fight to go to Art school actually.

How did the Nike Project come to fruition?

They actually hit me up on Instagram. I had a show 2 years ago, in February 2018, that I had made a bunch of screen-printed tees of my designs. My buddy Steve from Nike saw it online and contacted me to do some work.

What keeps you motivated during these times?

Just working on paintings and house projects. Since I’ve been working from home, my wife and I have been working on our house. That helped us stay focus, it’s a space that we are collaborating on and are making it our own. Our cats have definitely been our therapy, having pets keep me sane. Painting has been very calming and keeps me off the phone the news

Any upcoming events?

I have a solo show coming up next year February 2021 at Fleisher/Ollman. I’m not sure how the pandemic will be then. But hopefully, a lot of people can come out.

Any message to younger creatives out there?

The things that helped me the most while coming up is surrounding yourself in a good creative community. It taught me a lot about work ethic and how to balance your regular job with your studio time. That kind of support group to help bounce ideas off was very helpful. Invest in your community and relationships.

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https://www.dtlr.com/blogs/the-lifestyle/upgrade-your-streetwear-in-class-with-clarks-originals 2020-02-29T00:00:00-05:00 2022-10-11T14:04:12-04:00 Upgrade Your Streetwear In Class With Clarks Originals DTLR Team Blending With Brit: streetwear meets English aristocracy Streetwear or sneaker enthusiasts have a particular irreverence when it comes to putting an outfit together. It's now more likely to forgo unconventional styling in favor a more masterful way to fuse high and low, wearing streetwear with tailoring, maybe through on a graphic t-shirt and a pair of Clarks Original Wallabee boots. But no moment more than now to fuse cross country, divergent style tribes to the front and center. There's those dressed for high-tea, walking into a DTLR VILLA store sporting suede high-cut boots. The moment is now. It's now become a mishmash of personal aesthetic that may seem completely contradictory, but when you put two polar opposites together, you will find a perfect execution of clashing fashion. And don't be fooled by Clarks Originals' old-time heritage that dates back to 1825. They know how to cater with high-end, but cool-style sneaker treatment. The Wallabee is one of Clarks’ most polarizing styles. The distinct silhouette has an almost clog-like shape, which means the higher-cut Wallabee Boot sits somewhere in between eccentric desert boot and designer elf shoe. The Wallabee has become an iconic classic in our Clarks Originals collection across the globe thanks to its moccasin construction and structural silhouette. Featuring clean and simple lines, this comfortable lace-up boot uses Steads suede in nut brown with a Scotchguard treatment making it water and stain resistant. The design is finished off with our signature crepe sole which continues to stand the test of time.
Former Supreme creative, Angelo: "Honestly I can wear them with anything. Jeans, Comme des Garçons pants, wide-leg Dickies, even shorts. I love wearing them with shorts. And I wear them barefoot when I can."
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https://www.dtlr.com/blogs/the-lifestyle/style-stories-how-to-wear-your-timberland-6-inch-premium-orange-boots 2019-10-17T00:00:00-04:00 2022-10-11T14:13:03-04:00 Style Stories | Timberland 6-Inch Premium "Orange" Boots DTLR Team

Introducing a series of fictional stories for fresh fits.

Meet Andre. Artist and Trailblazer.

While walking down the streets of New York City, Andre is reminiscent of his home in Paris, France. Dripped in a cozy fleece hoodie, fleece jogger pants, a long wool peacoat and some blazing Orange Timberland Boots.

Andre considers himself a one-man force of nature. Not only is his style versatile for the colder months ahead, but you can find him mixing beats from classical Mozart to Travis Scott. His stylish taste is minimal, simple but with a touch of bold accents. In his spacetime, he creates artwork for local NYC cafes and coffee shops. He draws inspiration from his favorite artists like Basquiat, Monet and Degas. Like his inspirations, he likes the idea of making a masterpiece from a blank canvas. Andre remains a torrential force of innovation in a rather distracting world. Despite this, he considers himself laid-back. His approach to personal style can speak on that.

As his exits the Cafe Leon Dore on Mulberry Street, he capes his peacoat in a whimsical manner, grabs his rib-cuff beanie and heads towards his Soho loft apartment. The waterproof seam-sealed construction from his Orange Blaze Timberland Boots perfectly keep his feet dry and warm from the cold, light snowfall. Like his current mood, these boots can weather any storm. Andre reaches his apartment, undoes his tan peacoat and starts to draw. Keeping his orange boots on for extra power and confidence.

This story does not reflect any real persons.

The Timberland 6-Inch Premium Waterproof Boots will be available in Men's and Kids' this Friday, October 18th at 10AM online at www.dtlr.com and in select stories.

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https://www.dtlr.com/blogs/the-lifestyle/brand-closeup-the-north-face-fall-winter-coat-capsule 2019-09-20T00:00:00-04:00 2022-10-11T14:12:33-04:00 Brand Closeup: The North Face Fall/Winter Coat Capsule DTLR Team

Classic Nuptse, Denali and Mountain Jacket silhouettes return.

This season, The North Face Coat Capsule encompasses a series of timeless jackets. Comprising of the Mountain Jacket GTX II, Retro Denali and the Retro Nuptse. This series wearables reinvent the iconic silhouettes with modern day technology, without sacrificing the familiar design cues that fans have come to know and love. Primary color hues accompany neutral black makeups, granting the winter-ready layering pieces extra versatility.

Updated functionality comes by way of modern GORE-TEX water and windproof textiles that sandwich the insulating thermal tech hidden inside the Mountain Jackets, while the Retro Denali sports weather-fighting fleece that features extra breathability by way of pit-zip venting for transitional comfort.

1995 Retro Denali Jacket $199
Newing Jacket $299
1990 Mountain Jacket GTX (Green) $299
1990 Mountain Jacket GTX (Green) $299
1990 Mountain Jacket GTX (Blue) $299
1990 Mountain Jacket GTX (Blue) $299
1996 Retro Nuptse Jacket (Red) $249
1996 Retro Nuptse Jacket (Blue) $249
1996 Retro Nuptse Jacket (Black) $249

Shop this collection and more The North Face apparel and accessories in-stores an online at dtlr.com.

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https://www.dtlr.com/blogs/the-lifestyle/brand-closeup-fall-ready-levis-essentials 2019-09-17T00:00:00-04:00 2022-10-11T14:12:15-04:00 Brand Closeup: Fall-Ready Levi's Essentials DTLR Team

Levi's gets us ready for Fall with flannel and denim!

The Levi's brand is layering up our wardrobes this fall and we can't wait! A true staple in the fashion game, Levi's is essential to our fall/winter wardrobes. We warmly welcome the idea of layering up with oversizes shirts, fleeces, hoodies, flannels, etc. As we keep our older Levi's keepsakes in heavy rotation, it's also time to stock new and essential pieces perfect for the season transitioning and beyond.

OG denim brand Levi's is the best for fleece, flannel and denim. These selected items are perfect layering pieces, with vintage-classic vibes for that staple look. For that everyday Lumberjack look, go for the Bello or Tusky Flannel Long-Sleeve Shirt. Levi's is more than a look, it's stylish and comfortable for the seasons ahead. The Knit Fleece Sweaters are perfect for layering up without the bulk. One of the stand-outs here include two Sherpa Trucker Jean Jackets, which features refined details and keeping your neck warm for when you want to skip scarf day. Alongside these essentials are classic Levi's 501 Original Jeans; perfectly paired with any of your favorite tops. Check below for our Levi's Fall/Winter 2019 Lookbook:

Bello Flannel Shirt $40
Tusky Flannel Shirt $40
Kuna Knit Fleece Sweater $62 | 501 Original Knee Ripped Fit Jeans $29.98
Kuna Knit Fleece Sweater $62 | 501 Original Knee Ripped Fit Jeans $29.98
Sherpa Trucker Denim Jacket (Black) $98
Sherpa Trucker Denim Jacket (Blue) $98

Shop more Levi's apparel in-stores and online at dtlr.com.

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https://www.dtlr.com/blogs/the-lifestyle/the-north-face-x-dtlr-exclusive-fall-winter-2019-outer-limits-pack 2019-09-09T00:00:00-04:00 2022-10-11T14:12:11-04:00 The North Face x DTLR Exclusive Fall/Winter 2019 'Outer Limits' Pack DTLR Team

Go beyond the reachable.

Our newest exclusive collaboration with The North Face brand features three Millerton Jackets for Fall/Winter 2019.

The Millerton Jacket from TNF brand is the perfect blend of warmth and style. This novelty-infused, two-layered jacket has a modern fit, multiple exterior and interior print options and a soft taffeta liming for comfort. Perfect for layering up with your favorite warm attire during the cool season.

All three jackets delivers strikingly styled patterns from TNF archives. The outdoor specialists at The North Face included a range of collective patterns for the Millerton Jacket thats inspired by archive models, but reinterpreted for the contemporary, urban-dwelling consumer. Made for the woodsy-types and the stylish trendsetters, this collection is a perfect mix for any occasion.

"Don't limit your challenges. Challenge your limits." Take a closer look at the complete collection below.

Shop the entire 'Outer Limits' pack and more The North Face apparel at dtlr.com today!

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https://www.dtlr.com/blogs/the-lifestyle/brand-appreciation-womens-ethika 2019-07-29T00:00:00-04:00 2022-10-11T14:11:29-04:00 Brand Appreciation: Women's Ethika DTLR Team

Celebrating a brand that enables women to play sports, work out comfortably, and look fly while doing it.

Ethika always offers a great selection of both lifestyle and performance. The range of silhouettes include intimate underwear styles, performance styles and casual bra.

Athleisure-wear is what you dream of spending everyday in lounging around your house. Ethika brings that right to your home. It's not only holding the mantel as a stronghold on trend-worthy athletic wear, but it has you feeling fierce and comfortable. From amazing leggings, sports bras and boy shorts, Ethika is a brand for women that continues raising the bar in workout and lifestyle fashion.

“A little over a year ago we felt comfortable enough to start developing our women’s line and wanted to make sure we did it the right way. Women’s underwear is entirely different than men’s and it was important for us to spend the time to get it right.” --Danny Evans, Vice President of Marketing at Ethika.

Ethika has always been a leading athletic/underwear brand for men. Luckily, it's been killing it as a kick-ass workout brand and all-around cozy fit. The confidence that Ethika gives to women and female body shapes is one that needs to be celebrated. Though it's sometimes typically hidden beneath the layer, Ethika sees their brand as so much more than an undergarment.

When women's athletic-wear fits right, it can make you feel so confident. It offers all the support and strength of traditional high-support workout gear, but with a sense of style and edge. Even if you aren't a committed gym-goer or fitness guru, you can still feel a sense of empowerment in Ethika's underwear. Ethika wants women to celebrate their bodies and to view it as a symbol of the power they possess. This summer, wear your sports bras and boys shorts with confidence. It's exciting to see women's athletic apparel opening doors for innovation across apparel and footwear. Ethika is breaking barriers for women who want to look and feel confident all day long.

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https://www.dtlr.com/blogs/the-lifestyle/brand-collection-the-north-face-94-rage-pack 2019-07-10T00:00:00-04:00 2022-10-11T14:12:53-04:00 Brand Collection: The North Face '94 Rage Pack DTLR Team

TNF '94. Rage Collection is bringing back the radness.

The North Face '94 Rage Collection recaptures the outrageous colors, mind-bending designs and radical performance that defined the glory days of snowboarding.

This dope collection is a nod to 90's-inspired snowboarding clothes. Designed in bold color-blocking, baggy fits, and loud graphics, '94 RAGE is an urban streetwear collection with a retro style.

"It is one of the few sports that came about simply for pure fun." - Jim Zellers, First TNF Snowboard Athlete

The collection has eye-catching graphics throughout and consists of the Classic Fleece Pullover, Synthetic jacket, ski pants, fleece caps, bum bags, and more. DTLR VILLA has all that you may need for your next ski retreat online now. The full collection is available in select DTLR VILLA locations.

'94 Rage Classic Fleece Full-Zip Hoodie $120
Graphic Collection Pullover Hoodie $88
'92 Rage Retro Hoodie $80
'94 Rage Waterproof Synthetic Insulated Jacket $260
'94 Rage Rain Pants $160 | Snowfuse Boots $90

Click here to shop The North Face '94 Rage Pack.

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https://www.dtlr.com/blogs/the-lifestyle/dtlr-introduces-an-exclusive-fila-x-pepsi-collection 2019-06-24T00:00:00-04:00 2022-10-11T14:10:02-04:00 DTLR Introduces an Exclusive FILA x Pepsi Collection LaMon Byrams

Giant beverage brand Pepsi and sportswear label FILA unveils a classic collaboration this summer.

The best of both worlds decided to once again join forces! Fashion conglomerate FILA and beverage tycoon Pepsi have come together to release a summer collection exclusively sold at DTLR VILLA. With such a successful release previously, our team worked diligently to bring a new flavor to the international brands.

Season two has an assortment of apparel that ranges from recreational short sets to co-branded tees to represent each entity respectively. The FILA Disruptor and FILA Creator has been gaining a great deal of traction along with the comfortable beach view inspired slides. Meshing both brands worked perfectly due to both logos using red, white, and blue. The modern interpretation of the brands is what makes this collaboration exciting and sought after by the masses.

With FILA's solidified heritage along with Pepsi’s youthful audience, this collection will be another one for the record books. Be sure to get your piece of history online at www.dtlr.com or at DTLR VILLA locations.

Store Locations

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https://www.dtlr.com/blogs/the-lifestyle/dtlr-herlifestyle-event-powered-by-puma-launches-in-philly 2019-06-17T00:00:00-04:00 2022-10-11T14:10:18-04:00 DTLR #HerLifestyle Event Powered by PUMA Launches in Philly DTLR Team

A night brunch with empowering women in the lifestyle and entertainment industry.

The DTLR team launched the first installment of the #HerLifestyle campaign in Philadelphia, PA last weekend. For this campaign, we partnered with PUMA to elevate hardworking women in the lifestyle and entertainment culture.

We held the intimate gathering at West Philadelphia's sophisticated-southern style restaurant, Tasties. The women's only brunch echoed the style and grace of the Tasties' luxurious decor. Bold and feminine hints throughout the venue, from the blush obsidian and gold lounge chairs to the contrast of orange backdrop and marble table tops. A selection of great mixes and beats were played by DJ Tiara LaNiece really kept the vibe cool and engaging. Guests were greeted at the entrance with two courtesy drink tickets, a photo-op backdrop and #HerLifestyle themed gift bags and t-shirts.

Tasties made sure our guests were completely comfortable. Not only with the warm ambiance, but with the selections of entrees and beverages. As guests mingled before the panel began, customized girl boss drinks were served with names fitting for the affair: Goal Digger, Rise & Grind, Boss Chick and Dream Chaser. The night brunch presented chicken & waffles with mac n' cheese or fish, shrimp and grits as the main courses. The beautiful, personalized cake was done by Netflix Sugar Rush winner, Briana "The Fancy Crumb". Mouthwatering is all I can say!

Our panel, moderated by our Brand Marketing Manager Brittany Nichole, engaged and uplifted the room. Each member gave a powerful manifesto, of sorts, that was both inspirational and necessary. Devon Milan, the go-getter and creative director, gave a candid insight on her journey as a celebrity fashion stylist. Her experience with Kanye West and Rihanna was built from the strength of perseverance and gave her the ability to establish her own name, despite the legacy from a local Philly dynasty. Barbara, owner of Tasties and the ultimate natural-born hustler, is no quitter. As she may have endured some of the most difficult struggles in life, her ability to grind hard by any means necessary gave me more energy than any gym membership. Growing up in a family of cooks and culinary artists, she saw a larger vision for herself as a chef and business woman. In addition to being open 7-days a week, she also feeds the less fortunate in her community.

Talented musician and dancer Frenchie is also a product of art. The musical gene runs through her veins, but her life and career blue print is something she discovered on her own. Like Barbara, Frenchie struggled with loss and grief in her life. What I learned from Frenchie is that "we all take L's in life. Not loses, but lessons." Her faith gave her the strength to keep pursuing her dream, no matter how long it would take. Dyymond, the youngest but equally wise artist of the bunch, is a sculptor of art as well as her own personal path. She is a driven prodigy with a unique perspective on life and success. Her future is a bright as her spirit.

Talks of trial and tribulations, lessons and blessings, faith, mental and emotional wellness sparked the panel. Brittany did a phenomenal job really getting insight on each woman's lifestyle of success and failure. We can't wait to see what's in stores for the next installments: Baltimore, Miami, Atlanta and Chicago.

Many thanks to Tasties for hosting the event and providing the food and beverages, Tiara LaNiece for spinning and keeping the music flowing, PUMA for sponsoring and collaborating, and all staff and attendees who made the night so special.

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https://www.dtlr.com/blogs/the-lifestyle/dtlr-fila-welcome-the-summer-spectrum-collection 2019-05-22T00:00:00-04:00 2022-10-11T14:09:59-04:00 DTLR & FILA Welcome the Summer Spectrum Collection DTLR Team

Shine a bright wavelength in the heat waves this summer with this colorful collection.

We're here to make styling easy during the hot months. This editorial by DTLR and FILA features an eclectic color way of athletic apparel and fun kicks to match. From leggings to tops, dresses to slides, the line is filled with a Summer Spectrum of neons designed to turn heads.

Aimed to reflect the vibrant vibe of FILA, this collection is sure to revive life back into your summer. Whether out for a run or sitting poolside, FILA is prescribing the energy.

Be sure to order the DTLR Exclusive FILA #SummerSpectrum collection while supplies last HERE!

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https://www.dtlr.com/blogs/the-lifestyle/brand-spotlight-elevate-all-the-time-eat 2019-02-18T00:00:00-05:00 2022-10-11T14:07:55-04:00 Brand Spotlight | Elevate All The Time (EAT) DTLR Team IfYouDontEatYouDieInTheStreets. Eat Elevate All the Time is a brand founded by D.C. Native Malik Jarrett (@AllHomage). The brand is known for Its bright upside-down logo. Like DTLR, the brand has made philanthropy and community engagement a key component of the brand. In 2017, Malik partnered with Kai Blake, a DC Public School psychologist to create the Boys EAT Mentorship Program which mentors 15 5th and 6th grade young men in D.C. eat. Although is an apparel focused brand, in 2018 EAT partnered with New Balance to create a limited-edition shoe that instantly sold out.

Want to grab your EAT gear? Head to your local DTLR (select doors) or DTLR.com.

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https://www.dtlr.com/blogs/the-lifestyle/the-north-face-rage-pack 2019-01-29T00:00:00-05:00 2022-10-11T14:07:16-04:00 The North Face 'Rage Pack' DTLR Team The Rage Lives On Through Snowboarding Nostalgia. Originally introduced for radical riding in '89, Rage lives on through the remake of our '92 edition featuring streetwear styles with bold blocking, baggy fits and loud graphics. The North Face '92 RAGE collection is a nod to 90's-inspired Snowboarding Clothes. Designed in bold color-blocking, baggy fits, and loud graphics, '92 RAGE is an urban streetwear collection with a retro style. The collection includes Winter Clothing Items And Outerwear such as fleece, jackets, pants, and hats to keep you warm in the city streets.

“IT IS ONE OF THE FEW SPORTS THAT CAME ABOUT SIMPLY FOR PURE FUN.”- JIM ZELLERS, FIRST TNF SNOWBOARD ATHLETE

The North Face 'Rage Pack' is now available at dtlr.com.

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https://www.dtlr.com/blogs/the-lifestyle/dtlr-genesis-past-present-future-fashion-show-2019 2019-01-05T00:00:00-05:00 2022-10-11T14:09:39-04:00 DTLR GENESIS: Past, Present Future Fashion Show 2019 Jeff

Last Sunday, April 28th, DTLR hosted the 4th annual fashion show at the Georgia Freight Depot in Atlanta, GA.

This year’s theme, “Genesis”, took the audience on a journey through the past, present and future of fashion, featuring the latest from top leading brands such as; Nike, Jordan, PUMA, adidas, Levi’s, Champion, Reebok, FILA, Black Pyramid, New Balance, Tommy Hilfiger, Staple, Hustle Gang, AKOO, Ethika, Odd Sox, and many more.

Click HERE to view the full album of photos from the event!

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https://www.dtlr.com/blogs/the-lifestyle/new-the-north-face-outerwear-for-fall-winter-2018 2018-11-09T00:00:00-05:00 2022-10-11T14:05:07-04:00 New 'The North Face' Outerwear for Fall/Winter 2018 DTLR Team The new North Face outerwear collection offers a variety of staple fall/winter items, ranging from mountain coats and jackets to retro bubble vests. The North Face brand ceases to be that staple for your mountain and city-life lifestyle. Ranging from coats and jackets to bubbled vests, the brand supplies features that carry over to all other outerwear. All apparel offers a retro color blocking aesthetic with the iconic oversized baffles and boxy silhouette. Even its iconic logo is sure enough to keep you feeling safe and warm when it gets cold and wet. north face coat

1996 Retro Nuptse Jacket

Inspired by the iconic design lines of our 1996 Nuptse Jacket, this jacket is a classic, down insulated jacket with high-loft baffles and a boxy silhouette. It offers the original shiny ripstop fabric with DWR finish and comes with the oversize baffles and stowable hood packs into collar. Finished with an embroidered, oversize logo on left chest and back-right shoulder. north face jacket

Denali Anorak Jacket

The iconic Denali returns as an anorak constructed with recycled fleece for unmatched warmth, comfort and durability. The Denali Collection is inspired by our original Denali Jacket that debuted in 1988 on the backs of Todd Skinner and Paul Piana during their first free ascent of the Salathé Wall. north face vest

1996 Retro Nuptse Vest

Equipped with a boxy silhouette vest inspired by the iconic design lines of our 1996 Nuptse Vest. It offers the original shiny ripstop fabric with DWR finish and comes with the oversize baffles and stowable hood packs into collar. Other features include a bungee cinch at hem and internal, secure-zip pockets. Finished with an embroidered, oversize logo on left chest and back-right shoulder.

Shop more North Face now at DTLRVILLA.com!

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https://www.dtlr.com/blogs/the-lifestyle/exclusive-dtlr-villa-x-starter-jackets-basketball-capsule 2018-10-23T00:00:00-04:00 2022-10-11T14:05:59-04:00 Exclusive DTLR VILLA x Starter Jackets Basketball Capsule DTLR Team This season, we exclusively joined forces with sportswear brand Starter to reinvigorate a collection of Collegiate and NBA satin jackets. Look the part for all sporting events this season with these classic, nostalgic Starter satin bomber jackets. We helped to tap into the archives and reintroduced some retro-inspired stylings with appearances by NBA teams like the Chicago Bulls, Detroit Pistons and Milwaukee Bucks. In addition, we're offering college basketball teams like the Georgetown Hoyas and Michigan Wolverines. Starter takes care and ensures the quality of their products, with primary construction done in satin, with accents in the form of twill lettering on the chest, and embroidered logo patches that celebrate each team's story. Check out a preview of the collection below. The launch is here and check out the limited edition DTLR VILLA x Starter collection online here.
Georgetown Hoyas Satin Bomber Jacket
Michigan Wolverines Satin Bomber Jacket
NBA Chicago Bulls Satin Bomber Jacket
NBA Detroit Pistons Satin Bomber Jacket
NBA Milwaukee Bucks Satin Bomber Jacket
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https://www.dtlr.com/blogs/the-lifestyle/dtlr-villa-surround-sound-of-fashion-show 2018-10-19T00:00:00-04:00 2022-10-11T14:05:48-04:00 DTLR VILLA Surround Sound Of Fashion Show DTLR Team The latest in streetwear fashion presented at the DTLR VILLA fashion show.
The Surround Sound of Fashion was hosted at the BENTLEY Gold Rush Car Dealership in Chicago, IL on Sunday October 14th. The venue itself has an elite vibe and the caliber of the fashion show matched it. With performances from Queen Naija, Vic Mensa and King Combs complimented by instrumentalists; attendees were entertained by not only fashion but, also with music. This event was a sell-out! The STAPLE stage was enjoyed by all who came through the door and featured our very own DTLR Radio Host, Commando, as the DJ and STAPLE Freeze models showing off the brand’s latest apparel. Attendees then flowed over to our DTLR 3D Photo Booth where they were able to pose or move as their 360 degree angled photo was taken and sent to them immediately via e-mail or text. The photo booth was addictive and never stopped flashing. DTLR Radio setup in the VIP area with King Flexxa as the host and he interviewed some of Chicago’s hottest influencers. Ethika brand provided giveaways for the VIPs as they indulged in an open bar and food. Once everyone settled into their seats for the start of event, DTLR/VILLA opened the show with the first scene showcasing the “coldest” gear for this Winter Season. The models were expertly styled and showed the way our customer wears their apparel while also adding new ideas. The crowd positively reacted to all the designer fashions and were fully engaged until the show’s end proving that DTLR/VILLA truly is YOUR FASHION… YOUR LIFESTYLE. Special thanks to CrShawn and Anthony for their brilliant styling and fashion forward ideas. Their attention to detail and selection of models allowed our scene to be one not to miss! Blair was also a great help as well as all of our Store Volunteers that day.
Featured Brands included FILA, Champion, Nike Jordan Brand, Tommy Hilfiger, trap Star, PUMA, adidas, Black Pyramid and Smoke Rise.]]>
https://www.dtlr.com/blogs/the-lifestyle/trend-tracker-black-pyramid-canvas-waist-bag-collection 2018-08-22T00:00:00-04:00 2022-10-11T14:03:58-04:00 Trend Tracker: Black Pyramid Canvas Waist Bag Collection DTLR Team No time to waist! This new colorblock pouch collection from Chris Brown's streetwear brand, Black Pyramid, is selling out fast! No longer the "fanny pack", hip packs, waist bags and belt bags are making a splash comeback in streetwear. Brands like FILA, Champion and Black Pyramid have gotten the sneaker enthusiasts overtly excited to store their daily necessities on the go. The polarizing trend has been slowly reclaiming their position and pushing their consumer to wearing their bags over the shoulder, instead of on the waist. Either way, it's still a "Look ma! No hands" situation. The Black Pyramid waist bag, however, is less of an ode to the current trends and more nostalgic and reinventing of the old-school hip hop. Designer and owner, Chris Brown is all about the retro and and the evolution of art and style. Chris has explained that he chose the name of his line and brand to display the mystery behind fashion. Reminiscent of the ancient wonders of the Egyptian pyramids.

“The black pyramid label is basically an unknown art. We really haven’t mastered the art of making a pyramid ourselves, like the ancient ones, so it’s kinda like an unknown art. So I think my painting, my designs, whatever I do fashion wise is unknown to a lot of people.” Chris Brown

For a convenient and stylish way to carry your necessities, look no further than this geometric Black Pyramid Waist Bag. An olive, black or multicolor canvas pouch that features 2 compartments is finished with a BP logo on the front and thick black adjustable strap.
Check out more photos from our editorial shoot below:

Stay tuned for restock information on the Black Pyramid canvas waist bags. In the meantime, shop Black Pyramid merchandise now at RUVilla.com!

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https://www.dtlr.com/blogs/the-lifestyle/nike-x-tde-host-championship-tour-pop-up-store-in-nyc 2018-05-30T00:00:00-04:00 2022-10-11T14:00:32-04:00 Nike x TDE Host "Championship Tour" Pop-Up Store in NYC DTLR Team A showcase you'd be mad you missed. Over the weekend, Top Dawg Entertainment and Nike hosted a special collaborative collection of merchandise. The expo was to highlight TDE's Championship Tour of various performers and guests, Kendrick Lamar being the headliner. The line consists of long sleeve shirts, hats, Cortez sneakers and many more.

Who? Kendrick Lamar & Nike

What? TDE x Nike "Championship Tour" Merch

When? May 26 - 29, 2018

Where? Streetwear Boutique Concepts, New York, NY

We happened to be lucky enough to attend such an event and took much pleasure as we reveled in the hype. There were about 100 people lined up outside waiting to get their hands on the TDE x Nike Capsule Collection. The collection consisted of hoodies, tees, jerseys and limited pairs of the Kung Fu Kenny Cortez. The DJ was playing a lot of songs off the artist's latest album along with other artists on his tour.

Kendrick Lamar rolled through the pop-up around 4 o'clock unexpectedly and showed a group of fans love by shaking hands, giving away concert tickets, autographing merch and taking photos with a family whose kids are die hard Kendrick fans. Those fans were also gifted tickets to the show at Madison Square Garden the following night. The atmosphere was live and everyone working the event had joy in their hearts after seeing so many young fans gather to show support to Kendrick.
photos and story c/o Alex Foley
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https://www.dtlr.com/blogs/the-lifestyle/dtlr-villa-x-columbia-exclusive-jackets-for-winter-2018 2018-04-12T00:00:00-04:00 2022-10-11T14:06:45-04:00 DTLR VILLA X Columbia Exclusive Jackets For Winter 2018 DTLR Team Weather ready outerwear for the rugged outdoors. We have collaborated with Columbia to release an outdoor collection of the Norwester Anorak II winter jackets. With the concept of modernizing these pieces in mind, the jackets features unique style that meets winter warmth with a water-resistant shell, thermal-reflective lining, synthetic down insulation, side entry zip, zippered waist pocket, elastic cuffs, and adjustable hood and hem. While one Anorak is a solid all-black classic, the second is color-blocked with retro bright colors. You can shop this winter wear at dtlr.com now and at select stores. Model: DefJam artist BYP @BeauYoungPrince. ]]> https://www.dtlr.com/blogs/the-lifestyle/villa-collectors-a-closer-look-at-bobbys-jersey-collection 2018-02-28T00:00:00-05:00 2022-10-11T13:57:54-04:00 Inside the Closet of a Jersey Collector DTLR Team "All fashion is like a revolving door, eventually something that went out is going to come back around." - Bobby
Photographer @gangsta_toast | Senior Editor @youdontknow_jak
Having a great collection, of anything, means obtaining a great passion for something and having extreme care in quality, history and over-all appeal. For our first edition of VILLA Collectors, we caught up with a professional in this department. With an extensive knowledge of sneaker culture and a wardrobe to match, it's no surprise that Bobby would also be a serious collector of sports jerseys. Read the interview below and get to know Bobby and all of his 139 best buddies.
What got you into collecting jerseys/How did it all start?
I’ve always worn jerseys of my favorite teams or players when watching them play. I remember being 9 years old going to a Philadelphia 76ers game wearing a sixers warm over. When the lights went out for them to do the introductions, I took off my warm up to show off my Iverson jersey and sixers shorts like I was about to jump in the game. My parents had no idea I had that stuff on, they were cracking up but I was dead serious. I really got heavy into jerseys back in like 2003 when everyone was wearing throwbacks that were 4 sizes too big in every music video. That was the wave then but once it died, all my jerseys ended up in a box in my parents attic. I found them all in 2012 and pulled them back out and started rocking them again just to switch up my style. Luckily they all still fit because they were way too big when I was a kid.
How many jerseys do you have?
I currently have 139 jerseys from all different sports.
Give us a snippet of what your collection consists of.
My collection is mostly NBA jerseys just because growing up that was the sport I watched the most and got attached to more players but I was have a good mix of football and baseball with just a couple hockey and soccer. My pride and joy will always be my variety of Tracy McGrady jerseys, right now I have about 17 different ones. T Mac is my favorite player of all time so one of my goals is to get every jersey he’s worn, I have every team right now it’s just finding the home or away version. Ken Griffey Jr is my idol so I have a bunch of his as well but baseball jerseys are tougher to find. I just have 2 rules for my collection: I will not buy a player I don’t like and I won’t buy any fakes.
How do you keep your jerseys in good condition?
The key is to get them dry cleaned. Jerseys will get all loose and faded if you wash and dry them normally. It’s tough because some cleaners aren’t used to working with jerseys so just ask them if they’ve done it before prior to dropping them off.
What was the first item you ever collected?
Tough question because just like my sneaker “collection”, I’ve been wearing them my whole life so they’ve kind of just became part of my wardrobe. But if I had to pick one, I’d say the Iverson jersey I got autographed back in 1998. I was wearing it when I met him so he literally signed it on my back, a couple days later I saw my mom pull it out of the laundry and there was no more autograph. She forgot it was signed and washed it right off. But I know I had a Jerry Rice 49ers jersey, a Michael Jordan Bulls jersey and a Taz Space Jam jersey before that (all which I still have).
Do you have any vintage jerseys? If so, what are they?
75% of my jerseys are vintage actually, I love champion jerseys, authentic and screen printed, I even have some Starter and Puma. I guess you can even consider Nikes first go around with NBA jerseys as vintage and that was the era that I really got into it. I try to only buy jerseys from the time that that person was actually wearing it so unless it’s my favorite teams current players or a Mitchell & Ness throwback, it’s gotta be vintage.
What’s the holy grail of jerseys you are hoping to get someday?
One of my bucket list items is to collect one teams jersey from all 4 major sports but I definitely have some in mind that are priority. Just a few at the top of my list are the Wild Wings Mighty Ducks, a Fred McGriff Tampa Bay Devil Rays, and to finish off all of Tracy McGradys extensive list including his Sugarland Skeeters Minor league baseball team.
Is there any sport team jersey you will never collect?
The only team I won’t rock is Villanova since I went to Saint Joseph’s and thats our rival. I hate to see them actually winning recently but yea I will never rock any Nova gear. Other than that, I might not like a team but at some point I liked a player on that team so I’d grab their jersey just for collection purposes.
How have jerseys shaped our culture in terms of style and streetwear? Describe its evolution from on the court to the everyday consumer.
All fashion is like a revolving door, eventually something that went out is going to come back around. Like I mentioned earlier, I bought lot of my jerseys 15 years ago and I can wear them again and people think they’re the coolest things ever. So I really believe it’s my generation bringing back that nostalgic feel of the early 2000s fashion. You can even see it with baggy pants and Air Force 1s being the wave. Nike has also done a great job of showing that you can wear this stuff for fashion, all of their ads show it as streetwear not just on-court functionality, which I love to see. But yea I think jerseys just allow people to feel young again, take them back to the days when life was easier. Sports bring all types of people together so in this day in age, we need something that will place all hate on the back burner.
How does one go about collecting jerseys without having a whole lot of money?
Thrift!!! Not just thrift stores but eBay, Craigslist and yard sales also, jerseys have always been around but some people just don’t wear them anymore especially when they get older and times change. You can always find someone who has a bunch just sitting around and doesn’t really care about them. It’s harder now because thrifting is a movement currently but you can still luck up if you try hard enough. You can check out more of Bobby's style at @bdubbjr.]]>
https://www.dtlr.com/blogs/the-lifestyle/villa-exclusive-basketball-starter-jackets 2017-11-28T00:00:00-05:00 2022-10-11T13:56:02-04:00 Villa Exclusive | Starter Jacket 2017 Winter Collection DTLR Team Start your season off the cool way with these iconic jackets. Another VILLA exclusive with Starter brings you something you'll absolutely love this holiday season. Sticking to our LIT SZN theme of neon lit backdrops and lazer-inspired lighting, this is clearly no ordinary exclusive. The NBA Starter Jackets have the perfect blend of team spirit, style and comfort. Each jacket is unique with individual style from a striking team logo print on breast and back, accent patches and other basketball staples. From the cockpit to the runway, the bomber jacket has been a popular culturally-driven movement. Now, getting a familiar look with NBA waves, you get the best of all worlds in an iconic jacket. Remember, it's a LIT SZN! Check out more photos from our lookbook above and support your team by purchasing your favorite jacket this Thursday, November 30, 2017. Link to Purchase: http://bit.ly/2lYuR4i]]> https://www.dtlr.com/blogs/the-lifestyle/new-release-puma-clyde-x-coogie-sweater 2017-05-18T00:00:00-04:00 2022-10-11T13:54:32-04:00 New Release | Puma Clyde X Coogie "Sweater" DTLR Team

It's been 20 years since Biggie Smalls wore the sweater, so celebrate the anniversary in the Puma Clyde Coogi, releasing May 18th and May 20th. Click the Shop VILLA tab now!

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https://www.dtlr.com/blogs/the-lifestyle/puma-x-fenty-by-rihanna-ss17-paris-collection 2017-05-04T00:00:00-04:00 2022-10-11T13:53:09-04:00 Puma x Fenty by Rihanna SS17 Paris Collection DTLR Team When it comes to fashion, there's not much Rihanna can't do. She definitely set the bar high when she made streetwear, sporty apparel and 18th century French culture come to life. The collection debuted in a fashion show at an intimate salon setting in Paris, France and was filled with antique decor and Parisian aesthetics.

If you weren't already putting two and two together when the terms Paris and fashion come together, let's just say it: Marie Antoinette. Similar to Rih Rih's bad girl persona, the former queen of France lived a very rebellious, yet extravagant lifestyle prior to the Revolution. It's no surprise that she became Rihanna's bad gal muse.

The Palace of Versailles, Marie Antoinette's former home, became a major source of inspiration for this collection. With the clothes being a perfect mix of royalty, streetwear and sportswear, some might even say Marie Antoinette might have worn these clothes in a parallel universe (if there was a state-of-the-art gym on the palace's campus). The pale pink lace gym shorts, pale pink sheer anoraks covered in ruffles and worn with matching pink killer heels, finished with lots of ribbons and peplums, this collection truly took a ride on the enchanted side.

For behind-the-scenes look of the collection's fashion show, watch the video below:

https://www.youtube.com/watch?v=AeitJuFjwNY

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https://www.dtlr.com/blogs/the-lifestyle/all-star-weekend-gotta-shine-collection 2017-02-14T00:00:00-05:00 2022-10-11T13:52:10-04:00 All Star Weekend | Gotta Shine Collection DTLR Team Nothing can dim your light in this year's Air Jordan 'Gotta Shine Collection' for the 2017 All-Star Weekend. As basketball lovers get ready for this weekend's spectacular hoop festivities in NOLA, sneakerheads are at the brim of excitement with the iconic sneaker releases that have all-star inspired themes.

Jordan I 'All Star' The new Air Jordan I is built to keep you in the spotlight. The design shines bright with iridescent detailing throughout the upper, paired with premium leather in traditional Air Jordan fashion. Classic Nike Air branding is seen on the tongue, while a translucent outsole completes the design. Available at VILLA 2/19 at 10am! Jordan VI 'All-Star' The new Air Jordan VI is designed to keep you stunting from here to shining seas. The classic design by Tinker Hatfield is hit with an iridescent finish across the upper, which comes coupled with a translucent outsole. Available at VILLA 2/17 at 10am! Jordan XXXI 'All-Star' What better way to shine bright than in the Air Jordan XXXI 'All-Star.' You're going to be prepared for all shining moments when you arrive outfitted in grand fashion with iridescent detailing and a lightweight Flyweave construction. Further prepared for the spotlight, the Air Jordan XXXI features Flightspeed technology and full-length Zoom Air cushioning.]]>
https://www.dtlr.com/blogs/the-lifestyle/jordan-shattered-backboard 2017-02-14T00:00:00-05:00 2022-10-11T13:51:54-04:00 Jordan Event | Shattered Backboard DTLR Team In case you missed one of our special Jordan launch events, don’t worry, we’ve got you covered. Not only are these extraordinary events VILLA’s way of showcasing all of Jordan’s most anticipated sneaker releases, but they are also filled to the brim with lots of fun and excitement from live music to dope influencer appearances. The series of the Jordan events are held at VILLA store locations with invitations sent to our local customers for a night of influential artist meet and greets, prizes and giveaways, raffles, food and drinks and so much more!

We are here to celebrate Jordan + You, the VILLA way. Join the movement.

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The latest Air Jordan 1 Retro is inspired by the uniform colors from that summer exhibition game where His Airness defied all of the rules, including those of physics, throwing a literally shattering slam dunk, raining down glass everywhere on himself and his competition.

For more info, click here.

The event kicked off at our downtown Philly location on 12th and Chestnut.

Customers lined up outside for a glimpse of the Jordan-inspired festivities.

We hosted a live raffle.

Things get heated over at our NBA 2K section and pop-a-shot basketball machine.

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https://www.dtlr.com/blogs/the-lifestyle/fabolous-week 2016-11-20T00:00:00-05:00 2022-10-11T13:51:56-04:00 The Fabolous Week DTLR Team Reebok Question 'Liberty' There’s no question that the Men’s Reebok Question Mid Basketball Shoes are as iconic as the Rookie of the Year who wore them. Just like Iverson defied his critics who questioned his size and skill when he first entered the NBA, you can challenge your naysayers. American history is responsible for the content of this sneaker. In celebration of the 20th anniversary of the Reebok Question Mid, VILLA presents the Reebok Question Mid ‘Liberty Bell.’ This shoe was inspired by the iconic international symbol of freedom that was rung when the Continental Congress signed the Declaration of Independence in 1776. Questions still arise if the Liberty Bell was really rung, though. Questions arise about whether the Declaration actually signifies unity between colonies. The questions that cease to be asked are how dope these Reebok sneakers are and how unstoppable was Allen Iverson on the court in them? That is a no-brainer.

Timberland 'First Frost'

Cuffin' season is back and ready for you to lace up in something fresh this winter season. The Timberland 6" Premium Boot 'First Frost' puts a spin on the classic boot while offering a very unconventional colorway. Donned in a fresh bright blue, these VILLA exclusive timbs gives you that authentic winter feel. The premium waterproof leather and rugged lug outsoles offers warmth and comfort so you can boldly take on anything Mr. Frost throws your way. Time to tread the snow in these babies and get gone for the winter.

New Balance 999 'Boathouse Row'

Take off running in the VILLA exclusive New Balance 999 ‘Boathouse Row’. The classic silhouette was inspired by one of Philadelphia’s most iconic sites, Boathouse Row. Exemplary history left its mark here as a place where some of the region’s greatest athletes ever trained. This shoe’s vibrant color scheme finds influence in the row’s 19th century charming boat houses that line up perfectly along the riverbank just west of the Philadelphia Museum of Art, while soft leather and pigskin skin making up the bulk of the shoe's upper. The shoe’s sole wears a bright, neon green inspired by the lights that outline the iconic night view of Boathouse Row. Whether you’re embarking on a yacht or taking a leisurely walk along the Schuylkill River, don the New Balance 999 ‘Boathouse Row’ as an official stamp of approval from the City of Brotherly Love.

Converse Chuck Taylor 'City Canvas'

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