This DTLR x New Balance 2002R Is for “Lovers Only”

2023-05-18T10:37:39-04:00

From its sandy shorelines to its mountainous peaks, Virginia has it all. And in addition to its picturesque geography, the state has been a key contributor to street culture. That’s why, for our latest outing with New Balance, we developed a sneaker that pays tribute to all the things we love about the Old Dominion.

The upcoming DTLR x New Balance 2002R “Lovers Only” is the last installment in our series of releases dedicated to the DMV area, with previous versions including the 990v4 “DMV” and the 992 “D.C.”

This take on the running-inspired model sports a breathable mesh base with classic grey and black suede overlays. Standout “N” insignias on the mid-panels show a split outline in a dual red-and-black scheme. It comes with two sets of laces – a cream set and a royal blue set.

The accenting colors are inspired by the many markers that bring life to the great state of Virginia. There are hits of blue taken from the state flag, yellow that represents the unending highway lines, and bold black-and-red blocking taken from the welcome sign that lets everyone know “Virginia is for lovers.”

This DTLR-exclusive colorway will be available on DTLR.com and DTLR stores on May 26th in men’s and kids’ sizing.

DTLR Exclusive New Balance 2002R 'Masquerade'

2022-07-02T00:00:00-04:00

DTLR and New Balance are bringing you another NB Exclusive utilizing the duality of the 2002R model.

This time around the inspiration comes from mask mandates that are relatively new to our current, everyday way of life and honing in on the elements of versatility and mystery through creative details and colors.

The features of this shoe allow for contrasting elements that give the wearer a vibe of business in the front and party in the back! With a full black upper, made in suede nubuck overlay, and foxing up to the saddle in a classic grey, the facade of the 2002R gives a classic, everyday look. Masked behind those darker hues, are pops of vibrant, festive pigments of blues, orange, and pink, with purple nuances. Instead of a reflective N, the logo is double stitched with a black center, knitted mesh surrounds the reflective tip unlay, and the 992 edition laces are offered as a part of this release. This exclusive colorway creates a celebration of shades that pay homage to the ordinary vs the extraordinary. Brighten up your wardrobe with the NB 2002R “Masquerade”.

DTLR - The Lifestyle

This DTLR x New Balance 2002R Is for “Lovers Only”

DTLR Exclusive New Balance 2002R 'Masquerade'

DTLR is ready to celebrate with the Exclusive New Balance 2002R “Masquerade”. Available February 11th, 2022 In-store and online at DTLR.com