DTLR - The Lifestyle

Meet the New Nike C1TY "Safety Cone"

2024-09-18T15:31:10-04:00

It’s not every day that Nike comes out with a brand-new model – so when it does happen, it’s a pretty big deal. Despite the brand’s prolific release schedule, most drops are just updated versions of tried-and-true Nike silhouettes. That’s not the case with the new Nike C1TY, which is set to hit shelves later this month.

The Nike C1TY may look familiar at first glance. The silhouette is clearly influenced by popular models like the Field General, NikeCraft General Purpose Shoe, and Killshot 2. But unlike the aforementioned sneakers, the C1TY is built for the modern streets.

The sneaker boasts a soft suede upper for support and insulation, while mesh underlays provide breathability to the toeboxes and ankle collar panels. Contrasting leather Swoosh overlays take up prime real estate on the lateral and medial sides, giving this brand-new model that classic Nike feel.

Down below, the shoe boasts foam midsole units for all-day cushion on the city streets. The midsoles are fused to hearty rubber outsole units with thick lugs that make it appear as more of a hiker than anything casual.

Will you be looking to try a pair out for yourself? The Nike C1TY will be available on Thursday, September 19th, in-store at select DTLR locations for a retail price of $100.

Freshly Brewed: Air Jordan 1 Retro Low OG “Mocha”

2024-09-18T15:26:55-04:00

Get ready to sip on something smooth this fall. The Air Jordan 1 Retro Low OG "Mocha" is about to hit shelves, and it’s bringing all the rich, cozy vibes you need as the season changes. Inspired by the 2020 Air Jordan 1 Retro High OG "Mocha" release, this low-top version promises to deliver the same iconic style in a more laid-back package.

If you love the feeling of a fresh pot of coffee brewing on a crisp morning, the "Mocha" colorway will strike a familiar chord. The warm hues of “Dark Mocha” blend seamlessly with the black and “Sail” accents, creating a look that feels just as smooth as your favorite cup of joe. The premium leather and suede materials elevate the design, ensuring that these kicks don’t just look good – they feel good, too.

Whether you’re looking to complete the “Mocha” set or simply looking for a versatile sneaker to complement your fall wardrobe, this colorway is a must-have. Its neutral tones are easy to pair with anything from denim to joggers, making it essential for those who love to stay fresh.

Will you be looking to cop? The Air Jordan 1 Retro Low OG “Dark Mocha” will be available in full-family sizing on Saturday, September 31st, in-store and online at DTLR.com.

Where to Buy the Kobe 9 Elite Low Protro “Halo”

2024-09-17T11:17:22-04:00

Nike is continuing its tribute to the legendary Kobe Bryant with the upcoming release of the Kobe 9 Elite Low Protro "Halo." This highly-anticipated sneaker will drop later this month as part of Nike’s "Halo" series, which celebrates Bryant's enduring legacy.

Following last year’s release of the Kobe 8 Protro "Halo," this year’s edition brings the Kobe 9 Elite Low Protro into the spotlight. The sneaker is crafted in a sleek triple-white colorway, embodying the timelessness that Kobe brought to the game. Subtle iridescent detailing at the Swooshes adds some flash to the otherwise minimalist design.

Adding to the look, black carbon fiber–esque accents are strategically placed on both sides of the midsole units, providing a striking contrast to the clean white upper. The combination of these elements not only makes the shoe visually appealing but also highlights the innovative design and technology that the Kobe line is known for.

Will you be looking to add these to your Kobe collection? The release date is slated for Thursday, September 19th, and the sneaker will be available both in-store and online at DTLR.com.

Where to Buy the Nike Air Max 90 “Dark Sage and Solar Red”

2024-09-17T10:03:51-04:00

Air Max heads, you’re in for a treat. The Air Max 90 "Dark Sage and Solar Red" is set to return later this month. First released in 2020, this flip on the Atmos Air Max 90 from 2013 offers a striking blend of bold colors and textures, giving a unique twist to one of Nike’s most iconic silhouettes.

The standout feature of this Air Max 90 is the "Dark Sage" camouflage pattern, contrasted with eye-popping "Solar Red" accents. The combination creates a look that's equally at home in the urban jungle or on the streets, while a combination of real and synthetic leather with breathable textiles adds depth and dimension to the design.

Down below, iconic visible Max Air units deliver all-day comfort, while the classic Waffle sole ensures optimal traction. With its superior cushioning, eye-catching look, and nods to the past, this colorway is a treat for collectors and fans who appreciate the legacy of the Air Max line.

Will you be looking to snag a pair? The Nike Air Max 90 “Dark Sage and Solar Red” will be available on Thursday, September 19th, at select DTLR locations. This release is in-store only and will not be available online.

Coming Soon: Air Jordan 1 Retro High OG “Midnight Navy”

2024-09-12T09:43:53-04:00

Summer came and went in the blink of an eye. And while it’s sad to see the sunny season end, Jordan Brand is bringing excitement to the forthcoming fall season with the release of the “Midnight Navy” Air Jordan 1 Retro High OG.

Slated to land in mid-September, the Air Jordan 1 Retro High OG "Midnight Navy" features a cool color palette that is perfect for autumn. The upper is primarily constructed of premium white leather, providing a crisp and clean foundation. Complementing the white base, "Midnight Navy" leather adorns the mudguards, eyestays, ankle-collar flaps, and heel panels, adding a deep contrast that elevates the overall look.

The side-panel Swoosh overlays are crafted in sleek black leather, matching the black leather ankle collar panels. Elsewhere, Nike Air tags on the tongues and the embossed Wings logos on the lateral ankle collar flaps add a touch of heritage and authenticity.

One of the most striking features of this upcoming colorway is the faux-aged "Sail" rubber midsoles. This design choice gives the sneaker a vintage vibe, reminiscent of the original Air Jordan 1 releases from ‘85. The look is rounded off with "Midnight Navy" rubber outsoles, providing traction and durability for everyday wear.

Need a pair? The Air Jordan 1 Retro High OG "Midnight Navy" will be available on Saturday, September 14th, both in-store and online at DTLR.com in full-family sizing.

The "Royal" Nike Air Foamposite One Is Back

2024-09-10T12:49:10-04:00

Nike is bringing back a beloved classic later this month with the release of the Air Foamposite One "Royal." This OG colorway first hit the shelves in 1997 and was made an icon by NBA star Penny Hardaway.

The Nike Air Foamposite One "Royal" is a head-turner. Its molded Foamposite upper is drenched in a striking "Royal" tone that made waves in the late '90s. Complementing the upper, black nubuck eyestays provide a smooth contrast, giving the sneaker a sleek and sophisticated edge.

Adding further depth to the design, the black laces, tongues, and sockliners contribute to its aggressive aesthetic. Mini-Swoosh logos on the lateral eyestays and the iconic "1-Cent" logo stitched on the heels pay tribute to Penny Hardaway's signature line.

Down below, carbon-fiber shank plates provide stability and support for any fast movement on the court, while the icy, semi-translucent rubber outsole units bring a cool touch to the retro design.

Will you be looking to grab a pair? The Nike Air Foamposite One “Royal” is slated to release on Friday, September 13th, in-store and online at DTLR.com in full-family sizing.

The Air Jordan 3 Retro “Cement Grey” is Dropping Soon

2024-08-24T12:00:05-04:00

The Air Jordan 3 is hitting shelves again this month with a fresh yet familiar twist — say hello to the "Cement Grey" Air Jordan 3 Retro. Slated to arrive in full-family sizing, this release offers the perfect blend of classic Air Jordan style and modern flair for everyone.

This forthcoming colorway features a "Summit White" leather upper, keeping things clean while delivering premium appeal. Iconic elephant print overlays wrap around the toes and heels, offering a classic contrast that elevates the design, while hits of "Cement Grey" and "Fire Red" add depth and subtle pops of color. Jumpman logos on the padded leather tongues and TPU heel tabs add another layer of heritage style.

Down below, Nike Air cushioning and soft foam midsole units offer comfort that stands the test of time. The midsoles are capped with rigid rubber outsoles for durable wear wherever life takes you. Whether you’re on the go or simply flexing your fit, these kicks keep you comfortable without sacrificing the classic Jordan aesthetic.

Mark your calendars — the Air Jordan 3 Retro “Cement Grey” is set to release on Saturday, August 31st, in-store and online at DTLR.com in full-family sizing.

New Twist on an Icon: Air Jordan 4 Retro “White Thunder”

2024-08-17T10:00:00-04:00

The Air Jordan 4 continues to reign supreme in the sneaker world, and the upcoming "White Thunder" colorway is set to be a game-changer. Inspired by the iconic color blocking of the 2006 Air Jordan 4 "Thunder," this new take brings a fresh, sophisticated twist that will make it a must-have addition to any sneaker collection.

The Air Jordan 4 Retro "White Thunder" stays true to the beloved design elements that have made this silhouette a fan favorite for decades. Wrapped in premium black nubuck leather, this colorway has a classic and familiar feel. The sharp contrast of white accents adds just the right amount of pop, making it a versatile piece that effortlessly elevates any outfit.

Whether you're a longtime collector or new to the sneaker game, the "White Thunder" offers a perfect blend of history and style. Releasing during the 35th anniversary of the Air Jordan 4, this iteration serves as a tribute to both the G.O.A.T. himself and one of the most celebrated designs in sneaker history.

Will you be looking to add the “White Thunder” Air Jordan 4 to your rotation? The sneaker will be available on Saturday, August 24th, in-store and online at DTLR.com in full-family sizing.

The Air Jordan 3 Retro “Black and Hyper Jade” is Built for Speed

2024-08-16T10:00:01-04:00

The Air Jordan 3 Retro is back with a fresh twist. Set to hit shelves later this month, the all-new "Black and Hyper Jade" Air Jordan 3 is a kids'-exclusive colorway that’s as bold and dynamic as the performance sports cars they’re influenced by.

This new take on the Air Jordan 3 draws inspiration from the G.O.A.T.’s love for racing, blending the iconic design of the AJ3 with elements that scream speed and precision. The sneaker's upper is a mix of real and synthetic pebbled leather, dressed in a sleek black that exudes a tough, ready-for-action vibe. But what really sets this release apart are the vibrant accents of "Hyper Jade" and "Siren Red," which add a striking contrast to the otherwise stealthy silhouette.

In a playful nod to racing culture, the heel tabs feature checkered flag motifs that signal victory every time your kid steps out. These unique details, paired with retro packaging and fun stickers, capture the essence of '80s basketball culture while adding a modern, moto-inspired flair.

Will you be looking to cop? The Air Jordan 3 Retro "Black and Hyper Jade" will be available in-store and online at DTLR.com on Friday, August 23rd, in kids’ sizing.

Welcome to the Nike Air Foamposite One “DMV”

2024-08-16T10:00:01-04:00

Nike’s roots in Washington, D.C., Maryland, and Virginia run deep. Known colloquially as the DMV, this cluster of east-coast States is at least partially responsible for putting some now-ubiquitous Nike silhouettes on the map, including various Nike boots, the Air Force 1, and, of course, the Air Foamposite One. And later this month, the area is getting some well-deserved recognition with the release of its own Nike Air Foamposite One colorway.

Dubbed the “DMV” Air Foamposite One, this colorway stands out with a light pink Foamposite upper, reminiscent of the cherry blossoms that famously bloom in the region every spring. This pastel hue is both striking and subtle, making the sneaker a versatile addition to any collection.

Signature "1-Cent" logos on the heels pay homage to the iconic branding associated with Penny Hardaway, but the most distinctive feature is the "DMV" lettering printed on the pull tabs – a clear homage to the sneaker’s influence in the area. Adding to the theme, the insoles are adorned with a cherry blossom print, tying the entire design together.

Whether you’re from the DMV or not, these are a must-cop. The Nike Air Foamposite One "DMV" will be available on Friday, August 23rd, in-store in men’s and grade-school sizes.

Where to Buy the Air Jordan 11 Retro Low “Diffused Blue”

2024-08-10T10:00:03-04:00

As is tradition at this point, Jordan Brand is about to drop a fresh new colorway of one of its most beloved silhouettes, the Air Jordan 11 Retro Low, later this month. Dubbed the “Diffused Blue” Air Jordan 11 Retro Low, this upcoming iteration is a must-have this summer.

The Air Jordan 11 has always been a fan favorite, known for its iconic design and rich history in the basketball and sneaker scenes. This "Diffused Blue" version brings a new twist to this classic model, combining premium materials with a sleek, low-cut design. Crafted with a perfect mix of leather and breezy mesh, these kicks ensure you’ll look good and feel comfortable all day.

What truly sets the "Diffused Blue" Air Jordan 11 Retro Low apart is its color scheme. A simple blend of white, "Diffused Blue," and "Midnight Navy" tones creates a look that is both stylish and versatile. Whether you're dressing up for a night out or keeping it casual for a day with friends, these sneakers are the perfect choice.

Will you be looking to add a pair to your collection? Mark your calendars for Saturday, August 17th, because that's when the Air Jordan 11 Retro Low "Diffused Blue" will be available in full-family sizing, both in-store and online at DTLR.com.

The Air Jordan 1 Retro High OG “Black and Gold” is Coming Soon

2024-08-03T10:00:01-04:00

Is your summer sneaker rotation feeling stale? Don’t worry, Jordan Brand has been cooking up a brand-new Air Jordan 1 colorway to freshen things up, and it’s slated to land later this month. Meet the new “Black and Gold” Air Jordan 1 Retro High OG.

This forthcoming "Black and Gold" colorway brings a sophisticated twist to the iconic ‘80s basketball silhouette. The combination of sleek black leather and “Metallic Gold” accents creates a bold contrast, making these sneakers a must-have this season. The golden hue, reminiscent of Michael Jordan's six championship rings, adds opulence and legacy to the design.

One of the most striking features of this release is the golden outsole, which shines beneath the black upper. The “Metallic Gold” accents aren't just limited to the outsole, though – they also appear on the iconic Swoosh overlays, ankle collars, and Wings logos.

Whether you're a seasoned collector or new to the sneaker game, the Air Jordan 1 Retro High OG "Black and Gold" is a release not to be missed. With its luxurious design, special packaging, and nods to Michael Jordan's championship legacy, this sneaker is set to be a modern classic.

Need a pair? The Air Jordan 1 Retro High OG “Black and Gold” is set to drop on Saturday, August 10th in full-family sizing, available in-store and online at DTLR.com.

It’s the Nike KD 4 “Nerf” or Nothin’!

2024-08-02T10:00:04-04:00

For years, sneakerheads and Kevin Durant superfans have been begging Nike to rerelease the Nike KD 4 "Nerf." And later this year, the iconic colorway will be making its triumphant return to shelves.

Originally released in 2011, the KD 4 "Nerf" stands out as one of the most beloved designs in the KD line, inspired by the playful and colorful toy brand. The shoe's vibrant color palette –featuring shades of “Concord,” “Bright Crimson,” and “Green Strike” – captures the essence of Nerf, making it a must-have for toy and sneaker collectors alike.

The release of the KD 4 "Nerf" was a game-changer in the sneaker world, quickly becoming a highly sought-after item due to its unique design and limited availability. The shoe's upper features a mix of synthetic materials, with the standout detail being the splatter graphics reminiscent of Nerf's branding. The midfoot strap, a signature element of the KD 4, adds both style and support, while Zoom Air cushioning provides comfort on and off the court.

Will you be looking to add a pair to your collection? The KD 4 "Nerf" will be available in-store and online at DTLR.com on Friday, August 9th for a retail price of $150.

Coming Soon: Women’s Air Jordan 6 Retro “Pearl”

2024-07-31T10:00:01-04:00

The upcoming Air Jordan 6 “Pearl” features a sophisticated "Pure Platinum" suede upper that exudes elegance. The monochromatic look extends to the matching "Pure Platinum" tongues, laces, and heel tabs. However, what truly sets this sneaker apart are the pearl-inspired charms adorning the laces, giving it a feminine feel.

Adding to its allure, the Air Jordan 6 Retro "Pearl" incorporates "Metallic Gold" lace locks and foam midsoles, offering a striking contrast to the tonal upper. This gold accent elevates the overall aesthetic, making it a standout piece in any collection. Completing the design are the semi-translucent rubber outsole units, providing a modern finish to this timeless silhouette.

This retro release will be available in women's, pre-school, and infant sizes, making it a perfect choice for sneaker enthusiasts of all ages. Whether you're looking to make a statement with your own pair or gift someone special their first Jordans, this release has you covered.

Need a pair for your collection? The Air Jordan 6 Retro "Pearl" will be available on Wednesday, August 7th, in-store and online at DTLR.com.

The Air Jordan 6 Retro “Olympic” is Back

2024-07-29T09:03:31-04:00

First released in 1991, the Air Jordan 6 holds a special place in basketball history. Michael Jordan wore these sneakers during his first championship season, a pivotal moment that marked the beginning of a dynasty.

The "Olympic" colorway, introduced in 2000 for the Sydney Games, brought a patriotic flair to this already legendary silhouette. This year, as the world turns its eyes to the Olympic Games in Paris, the Air Jordan 6 Retro "Olympic" returns to celebrate the spirit of competition and excellence.

Dressed in a striking combination of “Midnight Navy,” white, and red, the Air Jordan 6 Retro "Olympic" exudes patriotic pride. The premium leather upper offers a luxurious feel and durability, ensuring these sneakers are as functional as they are stylish. Icy outsoles add a touch of cool sophistication, while the iconic lace locks provide both a secure fit and a nostalgic nod to the original design.

The sneaker's high-top design offers excellent ankle support, and the cushioned foam midsole with Nike Air cushioning ensures comfort with every step. These features, combined with the shoe's timeless style, make it a versatile addition to any sneaker rotation.

Will you be looking to grab a pair? The Air Jordan 6 Retro "Olympic" will be available on Saturday, August 3rd at select retailers and online at DTLR.com.

Introducing the Air Jordan 39

2024-07-24T16:07:25-04:00

The Air Jordan line has long been considered the apex of performance basketball sneakers since its first entry, the Air Jordan 1, hit shelves back in 1985. The series has seen 38 entries in its nearly 40-year run, with technologies advancing with each new model. And later this month, the line is set to expand yet again with the launch of Jordan Brand’s latest Air Jordan silhouette, the Air Jordan 39.

The Air Jordan 39 was first seen on the feet of Jordan Brand athlete and Orlando Magic forward Paolo Banchero during Game 1 of the team’s Eastern Conference Playoff matchup against the Cleveland Cavaliers. It features a breathable mesh upper with decorative embroidery on the quarter panels. From there, leather overlays are strategically placed on high-wear areas – toeboxes, eyestays, and heels – to support lateral movements.

Down below, the sneaker boasts a state-of-the-art cushioning system. Large full-length Zoom Air units are housed within thick slabs of Nike ZoomX foam for optimal stability and comfort on the court. Grippy rubber outsole units provide traction for quick cuts, completing the design.

Will you be looking to try a pair out? The Air Jordan 39 will be available on Tuesday, July 23rd, in-store and online at DTLR.com for a retail price of $200.

Caution: “Wet Cement” Air Jordan 4 Retro Ahead

2024-07-22T08:31:51-04:00

Not only is Paris the host city of this year’s Summer Olympics, but it’s also the inspiration behind the latest Air Jordan Retro release. Say bonjour to the Air Jordan 4 Retro “Wet Cement.”

This upcoming Air Jordan 4 colorway takes its design cues from the sprawling cobblestone streets of Paris. Known for their rustic appeal and historical significance, these French streets are reflected beautifully in the sneaker's aesthetic. The shoe features a combination of nubuck leather and suede, providing a rich texture and dimension that elevates its monochromatic grey look.

The blend of nubuck leather and suede in various grey shades offers a premium feel that complements any outfit, while the intricate detailing on the upper showcases Jordan Brand's commitment to quality and craftsmanship. For instance, Jumpman Flight logos are embossed onto the tongues and TPU Jumpman emblems are stamped onto the heels.

The grey theme extends down to the soles, where dark grey foam midsole units provide cushion and support. The midsoles also feature large Nike Air bags in the heels, which offer additional comfort. Below that, matching rubber outsoles offer traction on any surface – even cobblestone.

Will you be looking to get your hands on a pair? The Air Jordan 4 Retro “Wet Cement” will be available on Saturday, July 27th, in-store and online at DTLR.com in men’s and grade-school sizing.

The Nike Book 1 “Lilac Bloom” Is Coming Soon

2024-07-18T15:59:21-04:00

Looking for a new shoe to hoop in this summer? You’re in luck. Nike is set to release a striking new addition to its signature basketball lineup later this month — the Nike Book 1 "Lilac Bloom." Slated to release in mid-July, this forthcoming colorway is a must-have for collectors and hoopers alike.

The Nike Book 1 "Lilac Bloom" is a masterclass in color coordination and material contrast. The shoe features a “Lilac Bloom” mesh upper complemented by matching suede overlays that cover the toeboxes, eyestays, and heels.

One of the standout features of this sneaker is the shimmering "Barely Grape" satin used for the Swoosh overlays and ankle collar panels. This satin detail not only enhances the luxurious feel of the sneaker but also adds a subtle, eye-catching gleam that expertly contrasts the matte mesh and suede components. To complete the look, the Nike Book 1 "Lilac Bloom" boasts tonal purple rubber outsole units, which house the sneaker’s hidden Nike Air cushioning system.

Need a pair? The Nike Book 1 "Lilac Bloom" will be released both in-store and online at DTLR.com on Thursday, July 18th. The sneaker will be available in men’s sizing for a retail price of $140.

Dropping Soon: Women’s Air Jordan 3 Retro “Desert Camo”

2024-07-14T08:00:01-04:00

The Air Jordan 3 has been a staple in sneaker culture since its debut in 1988. Renowned for its innovative design and comfort, it has remained a favorite among sneakerheads and athletes alike. The upcoming Air Jordan 3 Retro "Desert Camo" brings a fresh twist to the classic silhouette, ensuring that wearers won't blend in but rather stand out.

The "Desert Camo" Air Jordan 3 is rich in textures and colors, featuring a tough textile upper adorned with a unique camo pattern. The design is further elevated by the raised Jumpman logo on the tongue. Adding to its vibrant aesthetic, the sneaker incorporates hits of "Brilliant Orange" on the bottom, providing a pop of color that contrasts with the earth-toned upper. This release also features a coordinating dog tag that comes with the sneaker.

Beyond its striking appearance, the Air Jordan 3 Retro "Desert Camo" doesn't compromise on comfort. The thick EVA foam midsole and accompanying Nike Air units ensure that you not only look good but feel good as well. Whether you're hitting the streets or stepping out for a casual outing, this sneaker offers the perfect blend of fashion and function.

The Air Jordan 3 Retro "Desert Camo" will be available on Friday, July 19th, in-store and online at DTLR.com in women’s sizing for a retail price of $200. Don’t miss out.

The Air Jordan 1 Retro Low OG “Wolf Grey” Is on Deck

2024-07-13T13:00:03-04:00

Imagine stepping onto the diamond, not in a pair of cleats, but in a sneaker that pays homage to one of the greatest athletes of all time. The Air Jordan 1 Retro Low OG "Wolf Grey" brings this vision to life, blending the world of baseball and basketball into a single, iconic silhouette.

The upcoming Air Jordan 1 Retro Low OG “Wolf Grey” celebrates Michael Jordan's professional baseball career. The "Wolf Grey" and white color scheme is inspired by MJ's time with the Birmingham Barons, marking the 30th anniversary of this unique chapter in the G.O.A.T.’s storied life.

Smooth leather combines with black accents, perfectly capturing the essence of the Barons’ team colors. The use of premium materials highlights the versatility and timeless appeal of the Air Jordan line. This shoe isn’t just a nod to Jordan’s athletic prowess in basketball and baseball, but also a statement piece for any sneaker collection.

Will you be looking to grab a pair for yourself? The Air Jordan 1 Retro Low OG "Wolf Grey" will be available on Saturday, July 20th, in-store and online at DTLR.com for a retail price of $140.

DTLR & New Balance Are Serving up a “Gelato” 990v6 This Summer

2024-07-03T13:15:33-04:00

Is there anything more refreshing than a big scoop of ice-cold gelato on a hot summer day? Nope. So, when New Balance asked to team up on a summertime 990v6 colorway, we knew what we had to do. Say hello to the New Balance 990v6 "Gelato" – a kids’-exclusive offering that perfectly captures summer's essence with vibrant colors, breathable materials, and cushioning to keep you comfortable all day.

Drawing inspiration from the icy delights of the season, these kicks are a playful nod to the flavors that make summer sweeter. From tart blues to zesty oranges and every hue in between, the color palette of these sneakers mirrors an ice cream shop’s array of irresistible treats.

A grey mesh upper serves as the base, allowing all the bold pops of color to steal the spotlight. Suede overlays in shades reminiscent of your favorite gelato flavors create a visually striking contrast. Whether you're a fan of lemon, blue raspberry, orange, apple, or grape, there's a flavor-inspired hue for every palate.

Down below, soft foam midsoles ensure cushioned comfort, perfect for those long days of play under the sun. Meanwhile, durable rubber outsoles provide reliable traction, whether you're chasing after the ice cream truck or exploring the neighborhood with your friends.

Craving a pair? The DTLR-exclusive New Balance 990v6 “Gelato” is set to hit shelves both in-store and online at DTLR.com Friday, July 12th. It will be available in grade-school, pre-school, and toddler sizes.

Landing Soon: Air Jordan 1 Retro High OG “First in Flight”

2024-07-01T16:27:14-04:00

The highly anticipated Air Jordan 1 Retro High OG "First in Flight" is set to launch later this month. This release is particularly unique, with a design that pays homage to the Wright Brothers' pioneering flight in North Carolina, as well as Michael Jordan’s high-flying play style on the court.

The "First in Flight" colorway is a stylish tribute to the state of North Carolina, where the Wright Brothers made their groundbreaking flight in 1903. The sneaker is adorned with a crisp white leather upper with overlays in "University Blue" and "Midnight Navy" – a clear nod to North Carolina's rich heritage and its beloved Tar Heels. To top off this historic tribute, "University Gold" Wings logos add a striking accent to the white-and-blue ensemble.

Down below, the sneaker boasts white rubber midsole units, which house the silhouette’s signature hidden Nike Air cushioning system. “Midnight Navy” rubber outsoles complete the look.

This tribute to North Carolina is a necessary addition to any Jordan collection. Whether you're hitting the streets or showcasing them in your collection, these sneakers are bound to turn heads and spark conversations.

The Air Jordan 1 Retro High OG “First in Flight” is scheduled to be released on Saturday, July 6th, both in-store and online at DTLR.com in women’s sizing. The retail price is set at $180.

Where to Buy the Nike Ja 1 “USA”

2024-06-27T17:00:00-04:00

In honor of the upcoming 2024 Summer Olympics in Paris, Nike is gearing up to release a sneaker that embodies the spirit of competition and patriotism: the Nike Ja 1 “USA.” Scheduled to drop on in early July, this flag-themed colorway will be released alongside the equally patriotic KD17 “USA.”

The Nike Ja 1 “USA” boasts a striking design that seamlessly blends performance with patriotic pride. The navy mesh base provides breathability and durability, essential for high-intensity play on the court. Bold red and white accents contrast the base and add a touch of flair that nods to the American flag.

But it’s not all style with the “USA” Ja 1 – there’s real substance, too. Like Air Zoom cushioning underfoot, ensuring comfort and responsiveness for explosive movements and quick transitions. Additionally, the supportive fit is designed to offer stability without sacrificing agility, making it ideal for players who emulate Ja Morant’s dynamic style of play.

The release of the Nike Ja 1 "USA" is perfectly timed with the start of the 2024 Summer Olympics. As athletes from around the world gather in Paris to compete, these sneakers serve as a reminder of the dedication and hard work required to reach the pinnacle of sport.

Will you be looking to add a pair to your rotation? The Nike Ja 1 “USA” is slated to release on Monday, July 1st, in-store and online at DTLR.com for a retail price of $120.

Coming Soon: Air Jordan 13 Retro “Dune Red”

2024-06-20T15:02:19-04:00

Variety is the spice of life. And to quote from Frank Herbert’s 1965 sci-fi epic “Dune,” “he who controls the spice controls the universe.”

Though not affiliated with the “Dune” series in any capacity, the upcoming Air Jordan 13 Retro “Dune Red” does bear a color scheme that would fit right in on Arrakis. The sneaker features dimpled textile overlays in the eye-catching "Dune Red" tone, which contrasts against a crisp white synthetic leather upper. From there, "Terra Blush" microfiber underlays provide a subtle yet stylish touch.

This forthcoming colorway stays true to the Air Jordan 13’s 1998 origins. One of the most iconic features, the holographic green eye, remains intact, paying homage to Michael Jordan's "Black Cat" alter ego. The paw-inspired outsole is another key design feature that connects the Air Jordan 13 to Michael Jordan's legacy. The outsole's unique structure provides excellent grip and support, reminiscent of a cat's paw, symbolizing agility and stealth – qualities that MJ was known for on the court.

Will you be looking to spice up your sneaker collection with the “Dune Red” Air Jordan 13 Retro? The sneaker will be available on Tuesday, June 25th, both in-store and online at DTLR.com in men’s sizing.

Where to Buy the Women’s Air Jordan 11 Retro Low “Legend Pink”

2024-06-16T12:00:02-04:00

Since it first hit the scene in 1995, the Air Jordan 11 has been a cornerstone in the world of basketball sneakers, combining on-court innovation with timeless off-court style. This summer, the iconic silhouette is back with a fresh twist, perfect for women looking to elevate their fashion game. Say hello to the Air Jordan 11 Retro Low "Legend Pink."

This upcoming, women’s-exclusive edition features a breezy textile upper done in white, complemented by smooth patent leather overlays in the titular pink hue. This combination of materials not only provides a fresh aesthetic but also ensures durability and support.

Plush, padded collars hug your ankles, providing a snug and comfortable fit. This is paired with full-length Air cushioning, which ensures that every step you take is soft and cushioned. Whether you’re walking through the city or heading out for a casual day, these sneakers promise to keep your feet comfortable and supported.

Down below, the sneaker features white foam midsoles and semi-translucent “Legend Pink” rubber outsoles. The outsole is not just about looks; it also provides excellent traction, making these sneakers as functional as they are fashionable.

Need a pair? The Air Jordan 11 Retro Low “Legend Pink” will be available on Saturday, June 22nd, in-store and online at DTLR.com in women’s sizing.

The Air Jordan 4 Retro Arrives in “Oxidized Green”

2024-06-11T11:43:53-04:00

The Air Jordan 4 has been the most coveted silhouette of the storied Retro lineup for the last few years, usurping the ubiquitous Air Jordan 1. And if you’ve had trouble copping a pair of 4s for yourself, you’re in luck. There’s a new AJ4 slated to hit shelves later this month.

The upcoming Air Jordan 4 Retro "Oxidized Green" is a testament to classic design meeting modern flair. It features a white leather upper with eye-catching "Oxidized Green" accents. These metallic touches add a subtle yet striking edge to the eyelets, midsoles, and iconic Jumpman branding.

Original design elements are faithfully retained, ensuring that this iteration stays true to the spirit of the original 1989 release. The floating eyestays, mesh-like panels, and distinct profile contribute to its enduring appeal.

Beyond its looks, the Air Jordan 4 Retro "Oxidized Green" is designed with comfort and performance in mind. The Nike Air cushioning in the heel and forefoot ensures a soft, responsive ride, perfect for comfortable all-day wear.

Will you be looking to cop a pair? Mark your calendars for June 15th, when the Air Jordan 4 Retro "Oxidized Green" will be available in full-family sizing both in-store and online at DTLR.com.

The Nike Air DT Max ’96 “Black White” is Back and Better than Ever

2024-06-10T13:37:35-04:00

Get ready for a blast from the past. The Nike Air Max DT '96 "Black White," the signature sneaker of NFL legend Deion "Prime Time" Sanders, is making its much-anticipated return later this month.

Originally released in 1996, this retro classic has been reissued several times, captivating sneaker fans with its unique design and bold aesthetic. This latest iteration marks the first time we've seen the iconic model since 2018.

The upcoming Nike Air Max DT '96 "Black White" rerelease features a black nubuck base, complemented by white leather underlays on both the lateral and medial sides, creating a striking contrast that captures attention. The shoe's design is elevated with bright pops of "Varsity Maize" strategically placed throughout, adding a vibrant flair reminiscent of Sanders' electrifying style. One of the standout features of the sneaker is the midfoot strap, designed to provide excellent lockdown support, ensuring stability during quick lateral movements.

Down below, black-and-white foam midsoles are equipped with bulbous Max Air units in the heels, offering exceptional cushioning and impact protection. This combination of style and comfort makes the sneaker a perfect choice for both casual wear and athletic activities.

Will you be looking to add a pair to your collection? The Nike Air Max DT ’96 “Black White” will be available on Friday, June 14th, in-store and online at DTLR.com for a retail price of $170.

Where to Buy the Air Jordan 1 Retro High OG “Denim”

2024-06-10T09:12:11-04:00

Back in 2022, Jordan Brand launched a “Denim” Air Jordan 1 Retro High OG that was exclusive to the ladies. And this summer, men will finally have a chance to get their hands on a denim-clad AJ1. Say hello to the new “Denim” Air Jordan 1.

Unlike the aforementioned pair, this new iteration of Michael Jordan’s inaugural signature sneaker boasts an all-denim upper. The quarter panels and toeboxes display an acid-washed design, while the mudguards, eyestays, ankle-collar flaps, and heel panels are given a solid “Obsidian” medium wash.

A darker shade of blue is used for the ankle collars and Swoosh overlays, reminiscent of raw denim, while “Summit White” laces, tongues, and Wings logos break up the predominantly blue look.

Down below, Jordan Brands opts for “Summit White” rubber midsole units, which play well with the laces, tongues, and acid-washed panels. “Gum Medium Brown” rubber outsoles complete the look and add a timelessness to the blue-collar getup.

Will you be looking to add a pair to your collection? The Air Jordan 1 Retro High OG “Denim” will be available on Saturday, June 15th, at select DTLR locations.

Milk’s Favorite Sneaker: The Air Jordan 6 Retro “Reverse Oreo”

2024-06-06T10:33:46-04:00

The original “Oreo” Air Jordan 6 was released back in 2010 and quickly became a fan favorite with its clean black-and-white design reminiscent of the iconic cream-filled cookies. Now, Jordan Brand is back with a new take on the two-toned colorway – the upcoming Air Jordan 6 Retro "Reverse Oreo" maintains the original’s playful theme while flipping the script in a bold new direction.

This new colorway features a crisp white leather upper with black tongues, lace shrouds, and lace toggles, creating a striking visual balance. Signature Jumpman logos grace the heels in black and the lace shrouds in white.

Some of the most eye-catching aspects of the "Reverse Oreo" appear on the back heel tabs and foam midsoles. They are adorned with white speckles, paying homage to the cookie-inspired theme. This speckled design not only adds a playful touch but also enhances the sneaker's overall look.

Completing the look are visible Air units in the heels, which provide superior cushioning and support, and icy, semi-translucent rubber outsoles, a staple of the ‘90s basketball silhouette.

Don’t miss your chance to cop. The Air Jordan 6 Retro “Reverse Oreo” will be available on Saturday, June 8th, in-store and online at DTLR.com in full-family sizing.

Live Luxe with the Air Jordan 1 Retro Low OG “Gorge Green”

2024-06-05T11:00:00-04:00

Earlier this month, Jordan Brand released a low-top version of the classic Air Jordan 1 “Shadow.” But that’s not the only Air Jordan 1 Retro Low OG the sportswear powerhouse has cooked up for May. Say hello to the new “Gorge Green” Air Jordan 1 Low OG.

This upcoming iteration features a color scheme reminiscent of a certain Italian luxury brand. The premium tumbled leather upper features a mix of black and “Gorge Green” hues, while bright “Varsity Red” laces and sockliners add a vibrant pop of color.

Like most Air Jordan 1 Retro Low OGs, this pair boasts signature Nike Air–branded tongue tabs and Wings logos printed on the heels. Nike Air graphics are printed on the insoles, too.

Down below, the shoe features “Sail” rubber midsole units, adding to the lived-in luxury vibe. “Varsity Red” rubber outsoles bring the design to its conclusion.

Need a pair? The Air Jordan 1 Retro Low OG “Gorge Green” will be available on Wednesday, June 12th, in-store and online at DTLR.com in women’s sizing.